Former Smith Greenland Exec Oscar Haffner Dies at 84

Veteran Ad Man Was Agency's Longtime CFO

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NEW YORK (AdAge.com) -- Veteran advertising executive Oscar Haffner died on December 17th after a long illness, according to his family. He was 84. After serving in the U.S. Navy during World War II (on the USS Kitkun Bay and the USS Canberra), he went to work for Smith Greenland Inc., a New York-based advertising agency that represented the Johnnie Walker brands, Pimm's and John Begg, for more than 20 years. During his tenure at the agency, he worked on the Johnnie Walker brands, Tanqueray and Farberware. Mr. Haffner was at the agency for 35 years and served as its chief financial for about 20, according to his son.

Mr. Haffner is survived by his wife Ceil; his brother, Gary Haffner; his sons, Steven Haffner, Eliot Hainer and Steven Hainer; daughter Nancy Adler; and grandchildren Michael Adler, Kim Adler, Lauren Adler, Dana Haffner and Joanna Haffner.

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