SONY NAMES NEW PRESIDENT-CEO FOR ELECTRONICS

Hideki Komiyama to Be Based in N.J. Headquarters

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NEW YORK (AdAge.com) -- Sony Electronics named a new president-CEO, a move that coincides with Sony Corp.'s annual reorganization that takes place at the April 1 start of the Japanese electronics giant's fiscal year.

Hideki Komiyama was named president-CEO of Sony Electronics, succeeding Fujio Nishida, who was promoted to senior vice president and worldwide electronics chief marketing officer of parent Sony Corp., according to an internal employee memo.

A call to Sony Electronics was not immediately returned.

Mr. Komiyama returns to Sony Electronics' North American base in Park Ridge, N.J., after a stint in Tokyo.

Meanwhile, Mr. Nishida, in his new position, will report to Kunitake Ando, group chief operating officer. Mr. Nishida had served as president-CEO of Sony Electronics for three years and was a strong and enthusiastic supporter of its consumer marketing and advertising efforts from its advertising agency, WPP Group's Y&R Advertising, New York.

In addition, the company said Howard Stringer, chairman-CEO of Sony Corp. of America, adds the title vice chairman, and Ken Kutaragi, a Sony director and CEO of Sony Computer Entertainment and PlayStation video-game console business, becomes an executive deputy president of Sony. Mr. Kutaragi is widely viewed as a leading contender to succeed Nobuyuki Idei, Sony Corp.'s CEO.

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