Hideki Komiyama was named president-CEO of Sony Electronics, succeeding Fujio Nishida, who was promoted to senior vice president and worldwide electronics chief marketing officer of parent Sony Corp., according to an internal employee memo.
A call to Sony Electronics was not immediately returned.
Mr. Komiyama returns to Sony Electronics' North American base in Park Ridge, N.J., after a stint in Tokyo.
Meanwhile, Mr. Nishida, in his new position, will report to Kunitake Ando, group chief operating officer. Mr. Nishida had served as president-CEO of Sony Electronics for three years and was a strong and enthusiastic supporter of its consumer marketing and advertising efforts from its advertising agency, WPP Group's Y&R Advertising, New York.
In addition, the company said Howard Stringer, chairman-CEO of Sony Corp. of America, adds the title vice chairman, and Ken Kutaragi, a Sony director and CEO of Sony Computer Entertainment and PlayStation video-game console business, becomes an executive deputy president of Sony. Mr. Kutaragi is widely viewed as a leading contender to succeed Nobuyuki Idei, Sony Corp.'s CEO.