Sprint Nextel CMO Mark Schweitzer Resigns

Tim Kelly to Take Over Marketing and Oversee New Goodby Work

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SAN FRANCISCO (AdAge.com) -- Mark Schweitzer, who led the marketing efforts of Sprint Corp. as it merged with Nextel, has left the company.
Mark Schweitzer becomes the third CMO to leave a major telecommunications carrier in recent months.
Mark Schweitzer becomes the third CMO to leave a major telecommunications carrier in recent months.

Tim Kelly, president of Sprint Nextel's customer management organization, will take over the CMO post. He will be replaced in the customer-management role by Steve Nielsen, currently senior VP-chief service officer.

New work from Goodby
Mr. Kelly will be responsible for developing Sprint Nextel's next national campaign from its new agency, Omnicom Group's Goodby, Silverstein & Partners, San Francisco. The campaign, set to break in the second quarter of this year, is expected to carry the tagline "Sprint Ahead."

Mr. Kelly is no stranger to Sprint's marketing efforts, having worked in a number of positions in branding, advertising, marketing and business development. Prior to joining Sprint, he worked for agency Partners & Shevack, and for Lever Brothers.

In a statement, Gary Forsee, Sprint Nextel chairman-CEO, said, "Sprint Nextel continues to focus on reinvigorating our branding in the mobility marketplace, and with his vast marketing experience in the industry, Tim is the right person to continue our positive momentum."

Mr. Schweitzer is the third CMO to leave a major telecommunications carrier in recent months. Previously Mike Butler left T-Mobile, and Marc Lefar resigned from AT&T's mobility unit.
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