STEFFAN POSTAER TAKES NEW POST AT EURO RSCG

Named Chairman and Chief Creative Office of Chicago Agency

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CHICAGO (AdAge.com) -- The former creative chief of the former Leo Burnett USA spin-off LB Works, Steffan Postaer, joined Havas' Euro RSCG Worldwide, Chicago, where he will be chairman and chief creative officer.

Mr. Postaer's role is a new one at

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Euro RSCG, incorporating responsibilities handled by former chief creative officer Jim Schmidt and including oversight of creative generated by other units, such as direct marketing, promotions and retail merchandising, that fall under the new global marketing-services entity Euro RSCG 4D.

Although Mr. Postaer's exact start date has not yet been determined, he comes onboard shortly after the arrival in May of Ron Bess, CEO of Euro RSCG Chicago and regional director for North America.

The two men first met several years ago at an agency offsite for client Kraft Foods. Mr. Postaer worked at Leo Burnett, part of Publicis Groupe, and Mr. Bess was at Interpublic Group of Cos.' Foote Cone & Belding, Chicago. "Steffan gave a presentation that I thought was terrific," Mr. Bess said. "I liked him and what he had to say." The two stayed in touch, and talks leading up to the current arrangement began several months ago. Mr. Postaer left LB Works late last year when it was re-absorbed into Leo Burnett USA.

Euro's Chicago advertising agency, formerly called Euro RSCG Tatham Partners, is trying to rebuild following a string of client losses and management changes. The shop's largest client, Darden Restaurants' Red Lobster, moved its $80 million to $100 million account to independent Richards Group, Dallas, this spring following a review. In addition to Mr. Schmidt, who resigned, other senior managers, including President Denis Glennon and Jane Melvin, director of operations, were let go. Gary Epstein, CEO, resigned from his post in April and is slated to leave at the end of this month.

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