Sterling Brands Names DeeDee Gordon President of Innovation

Also on the Move: Hank McLendon, Jack Goldenberg, John Swartz

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DeeDee Gordon
DeeDee Gordon
DeeDee Gordon has joined Omnicom consumer-branding agency Sterling Brands as president of innovation, charged with overseeing the company's newly created Innovation Group. Ms. Gordon began her career at ad agency Lambesis, where she created the L Report, the first national marketing research report to track trend diffusion in the youth market. She then took her research online, cofounding Look-Look, a research, marketing and trend-consulting company specializing in youth culture. As co-president, she oversaw all research analysis, product development and creative direction for clients such as Microsoft, Audi, Nike and Virgin Mobile, and launched Look-Look Magazine, a user-generated content magazine celebrating youth in arts. For the past year, Ms. Gordon served as a consultant for companies including Calvin Klein, Research in Motion, Viacom and a new music and tech start-up.

Bridge Worldwide has promoted Hank McLendon to chief creative officer. Mr. McLendon joined Bridge Worldwide in 2006 and helped build the Experience Media discipline. In 2008, he moved into the role of executive creative director and led projects for Procter & Gamble's personal health-care brands, including the Prilosec OTC "Official Sponsor of You" program. Prior to joining Bridge Worldwide, Mr. McLendon founded and served as president of Instreme Interactive. Bridge's current chairman and chief creative officer, Peter Schwartz, will retire on January 1, 2011.

Jack Goldenberg has been named senior VP-chief technology officer at Meredith. Most recently, Mr. Goldenberg served as chief technology officer, Enterprise Media Group at Dow Jones and Company. He has also worked at Thomson Reuters/Thomson Financial as senior VP-content technology. In his new position, he will be responsible for creating a technology strategy that will support expanding digital content and global information platforms.

SS+K has appointed John Swartz as VP-director of production and operations. Mr. Swartz was formerly VP-interactive/integrated production at Saatchi & Saatchi, where he led integrated viral campaigns such as JCPenney's "Beware of the Doghouse" and Miller High Life's one-second ad. Prior to his position at Saatchi & Saatchi, Mr. Swartz was director-project management, interactive at DraftFCBi. He is also the founder and executive producer of Brainpuppy. He will be charged with broadening the social engagement agency's range of media production for clients such as Allstate, General Motors, Kraft and Blue Cross/Blue Shield.

Unicast has promoted James Dillon from senior VP-global sales and solutions to general manager and senior VP. He will work closely with DG, Unicast's parent company, to grow the company's overall corporate digital business. Prior to joining Unicast in 2005, Mr. Dillon was VP-online marketing at Sony Electronics, as well as director and general manager for Hewlett Packard's eBusiness division. He has more than 18 years' experience in sales and marketing roles at both Fortune 100 and well as start-up based companies.

Traffiq has added Eric Picard as chief product officer and Lori Goldberg as senior VP-client services. Both will join Traffiq's management team in November, reporting to recently appointed CEO Nick Pahade, the digital agency veteran known for founding Beyond Interactive. Ms. Goldberg previously held senior client-facing roles at Initiative and most recently at Razorfish, working with clients such as Capital One, Microsoft and eTrade. Mr. Picard, a Microsoft veteran and founder of Bluestreak, brings over 14 years of industry experience to his new role.

Porter Novelli has added three VPs to its brand marketing and strategic planning teams. Julie Ann Matic has joined as VP on the Procter & Gamble business, Alan Marcus will serve as senior VP on the Monster Worldwide business and Loretta Markevics has joined as senior VP-planning. Before joining the agency, Ms. Matic was assistant VP at Coyne PR, where she managed such accounts as Casio America, Inc., Kraft Food, and Experian Consumer Direct. Mr. Marcus previously served as VP at MWW Group, where he managed PR and media strategies for Volkswagen Group of America and before that he was a VP at Ketchum, where he developed strategic marketing communications campaigns for Cadbury North America and Dr. Pepper Snapple Group.

Ms. Markevics was mostly recently senior VP-senior strategic planner at McCann Erickson, working on clients including Black & Decker, Dentyne and Pfizer. She was also a partner at G2 Branding and Design, a division of Grey Global Group, where she headed up integrated strategic planning, including shopper marketing, for clients including Procter & Gamble and the Absolut Spirits Company.

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