Mantra: Where is it written that real estate has to be boring?
Mission: Using promotions about hot rods and baseball to get consumers to visit our 5,000 offices worldwide; reinventing Century 21 as a one-stop partner for home ownership.
Fact: The average consumer is on a five-year cycle to buy a new home. There has never been more information available about real estate, but consumers are often overwhelmed by it and filled with anxiety.
Insight: Our homes have become our personal theme parks, with kitchens and entertainment centers reflecting our passions and personalities. Real estate