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Cathy Constable Oversaw $815 Million Ad Budget

By Published on .

SAN FRANCISCO (AdAge.com) -- Cathy Constable, vice president for marketing communications and brand management, has left AT&T Corp., a company spokesman said.

Ms. Constable, who supervised AT&T's $815.1 million advertising budget, spearheded AT&T's "Talk is good" campaign from WPP Group's Y&R Advertising. AT&T executives declined further comment on Ms. Constable's departure.

Connie Weaver
At an analyst meeting last week, AT&T chairman-CEO David Dorman introduced Connie Weaver, executive vice president for public relations, marketing communications and brand, who is heading up marketing efforts. Previously, she headed investor relations.

Last month, the telecom giant kicked off a campaign repositioning AT&T as "The World's Networking Company." A separate consumer effort played off the ampersand in the AT&T logo and was tagged "Come together with &."

AT&T also is expected soon to launch a new campaign promoting its new service that runs calls over the Internet, called VoIP, for Voice over Internet Protocol.

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