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THINKING GLOBALLY

Published on .

Tom Bagamane joined Frederiksen Television, Los Angeles, as director of international business development to build the infomercial producer's international business. Frederiksen looks particularly for international partners with the ability to market beyond the TV screen. Seoul Media Shopping, for instance, a major direct response media buyer in South Korea and a new partner Mr. Bagamane brought on, also markets through direct mail, catalogs and retail. "It's a challenge in our industry to think globally and act locally,"
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