TOM O'KEEFE RETURNS TO FCB AS TOP CREATIVE

Agency Veteran Handled Taco Bell, Amazon.com at San Francisco Office

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CHICAGO (AdAge.com) -- Foote, Cone & Belding Worldwide, Chicago, named Tom O'Keefe executive creative director, filling the post that has been vacant since the departure of Bob Dreveny as part of a layoff late last year.

Mr. O'Keefe's appointment to the top creative spot at the agency confirms rumors that began when he returned to Chicago from FCB's San Francisco office, where he was also executive creative director.

Jonathan Harries, FCB's worldwide creative director, had been managing the Chicago department and is expected to soon name a replacement for Mr. O'Keefe in San Francisco so he can concentrate on his global duties.

'A malcontent'
"What I like best about

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Tom is that he's a malcontent. He believes nothing is good enough. And that is what makes him brilliant," Mr. Harries said in a statement.

"Coming back to Chicago, my first reaction is, 'I forgot how hard these guys work.' I see the talent and accounts we have here and can't wait to jump in," Mr. O’Keefe said.

Mr. O'Keefe, 39, has spent most of his career with FCB, joining the agency in 1990 as a copywriter on the Adolph Coors Brewing Co. and Cadbury Schweppes's A&W Root Beer accounts. FCB is part of the Interpublic Group of Cos.

Taco Bell, Amazon.com
Mr. O'Keefe left Chicago for FCB San Francisco in 1999 to lead the Taco Bell and Amazon.com accounts. Two years later he was named executive creative director. After a brief stint in 1995 at WPP Group's Ogilvy & Mather Worldwide, Chicago, Mr. O'Keefe rejoined FCB Chicago as group creative director on numerous accounts including Quaker Oats Co., Coors, S.C. Johnson and A&W Root Beer.

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