TOP SONY ELECTRONICS EXEC LEAVES FOR DISCOVERY

Ken Dice to Manage All Marketing Efforts for Cable Network

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NEW YORK (AdAge.com) -- Sony Electronics' top marketing executive is leaving the consumer electronics giant to take a post at Discovery Networks, the cable network announced today.

Ken Dice, Sony's senior vice president of consumer marketing for more than three years, was named executive vice president of marketing for Discovery Networks U.S., where he'll oversee brand strategy development, media planning, advertising and all promotional efforts.

He fills a position vacated several months

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ago by Christine Miller, who held the same title at the network. Mr. Dice starts Dec. 1 and will report to Billy Campbell, Discovery's president.

In his new post, Mr. Dice, 37, will manage all marketing for the network's five channels -- Discovery Channel, TLC, Animal Planet, Travel Channel and Discovery Health Channel -- seven emerging programs including FitTV; Discovery.com; and other interactive initiatives.

At Sony, Mr. Dice was responsible for all consumer marketing for the Park Ridge, N.J.-based unit, and successfully led Sony's efforts into segment-based marketing as well as viral and buzz marketing programs. Prior to Sony, Mr. Dice was an advertising executive at Publicis Groupe's Leo Burnett USA, Chicago, where he worked on the accounts for McDonald's Corp., Reebok, Eli Lilly and Hewlett-Packard Co.

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