Ezra Kucharz has been named president-local digital media at CBS. Mr. Kucharz comes to CBS from FiLife.com, an IAC and Dow Jones personal-finance joint venture. For the past 14 months, Mr. Kucharz has served as president-general manager of the financial question-and-answer platform. From 2007-08, he was exec VP-North American online and global platforms at Oberon Media. Prior to that, he held a number of senior level positions at NBC Universal, including chief operating officer for iVillage, VP-digital innovation and senior VP-digital media.
Matt Freeman has been appointed CEO of Mediabrands Ventures. The former CEO of media start-up Betawave and of Omnicom's Tribal DDB Worldwide joins Mediabrands to scale the network's portfolio of digital and specialized businesses. Mr. Freeman will also collaborate with the flagship media management agencies of UM and Initiative to complement and strengthen their business offering.
MediaLink has named Sandy Grushow its chief creative officer. Mr. Grushow, former chairman of Fox Television Entertainment Group, most recently launched digital-entertainment studio Filmaka. In his new role, he will spearhead content ideation and development of branded entertainment for MediaLink's clients and their agencies, including Microsoft, AT&T, Unilever, General Electric, MySpace and GlaxoSmithKline.
Strategic branding firm Siegel & Gale has promoted Chief Strategy Officer David Srere and Chief Creative Officer Howard Belk to co-chief executive officers. Messrs. Srere and Belk have served as co-presidents of Siegel+Gale since 2007. Together, they have worked to reopen Siegel & Gale London, launching offices in Dubai and Shanghai, build a presence in San Francisco, introduce new research products and establish a Dynamic Media practice. Mr. Belk joined Siegel & Gale in 2004 and Mr. Srere has been with the firm since 1998.
Kurt Paulson has joined CNNMoney as VP-western region. He comes to CNN from Google, where he most recently served as head of travel, advertising sales & operations, West. During his time at Google, Mr. Paulson and his team broke and grew accounts such as Expedia, Travelocity, Hilton Hotels, Disney Parks & Resorts, Choice Hotels and MGM. Prior to his six years at Google, he spent time at Looksmart.com and Nortel Networks selling across a variety of industries including travel, retail and technology.
Nick Beil, CEO of Performics, the search marketing agency of VivaKi, announced that Daina Middleton will assume the role of president of Performics on April 1. At that time, Mr. Beil will devote his attention to leading operations for the VivaKi Nerve Center. The management change kicks off a new, strategic alignment between Performics and Zenith. Ms. Middleton is currently senior VP of Sunao, Moxie Interactive's intelligence division. Before that, she was global director-advertising and interactive marketing for Hewlett-Packard's Imaging and Printing Group.
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