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CINCINNATI (AdAge.com) -- Unilever and Procter & Gamble Co. have more than Dumpster diving and legal settlements to talk about: They also share a common interest in family-friendly TV shows.

The Family Friendly Programming Forum of the Association of National Advertisers today named Brad Simmons, vice president of media services of Unilever U.S., as co-chair, replacing Bob Wehling, former global marketing officer of Procter & Gamble Co., who retired last month. Mr. Simmons joins Andrea Alstrup, corporate vice president of advertising of Johnson & Johnson, as co-chair.

P&G will continue to have a presence in the forum's leadership, as Jim Stengel, current global marketing officer, joins a newly created executive committee, along with Kaki Hinton, vice president of advertising services of Pfizer; David Selby, senior vice president of marketing of Sears, Roebuck and Co.; Bill Cella, chairman of Magna Global USA; and Marc Goldstein, president of WPP Group's MindShare.

"The forum began re-shaping the television landscape from day one," Mr. Simmons said in a statement. "Awareness and interest in developing quality family programming is at an unprecedented high within the television community. We will tap into the positive momentum that has been created and work to continue to generate outstanding results."

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