Sean Cunningham Named President-CEO of Cable Advertising Bureau

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NEW YORK (AdAge.com) -- The managing director of Interpublic Group of Cos.' Universal McCann is stepping down to become president-CEO of the Cable Advertising Bureau.

Sean Cunningham, who also carries the title of executive vice president at Universal McCann, replaces Joe Ostrow at CAB. Mr. Ostrow is retiring and will be a part-time consultant to CAB; Mr. Cunningham assumes his new post the week of June 23.

Mr. Cunningham, 42, has managed Universal McCann's New York office since 2000. Clients include Wendy's International, Maytag Corp. and Sony Corp. Universal McCann, part of Interpublic's McCann-Erickson WorldGroup, was named Advertising Age's 2002 Media Agency of the Year.

'Happy as a clam'
"I'm happy as a clam here," Mr. Cunningham said about Universal McCann. "They've got great people, great clients. This was the only place I wanted to work on the buy-side. But I think [cable] is such a powerful sector, that even as great as it is working here, the CAB is an even better opportunity."

The cable industry indeed is looking to tally its highest revenue and cost-per-thousand (CPM) increases during the current cable upfront TV ad sales market. Executives from media companies and agencies tell AdAge.com that CPM increases alone this year are up 12%, while overall revenue increases are about 20% higher than last year, with close to $6 billion in sales being done.

The CAB is professional organization of ad-supported cable networks and system operators.

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