Virgin America has appointed Luanne Calvert its new VP-marketing, replacing Porter Gale, who departed earlier this year. Ms. Calvert comes to Virgin after leading digital-marketing strategy as a consultant with Louis Vuitton Moet Hennessy's Fendi and Moleskine brands in Italy. Prior to that , she was creative director at Google, where she managed the brand globally and developed campaigns for Google products including Google Checkout, Google Apps, iGoogle and Google Maps. Before joining Google in 2006, she led her own marketing firm, Mixed Marketing, Inc., with clients ranging from Calvin Klein Cosmetics to Netflix and eBay. From 1999 to 2002, she served as a director of marketing at Yahoo, where she founded Yahoo's buzz-marketing team. She launched her career working at various top San Francisco advertising agencies, including Goodby, Silverstein & Partners and Citron, Haligman Bedecarre (now AKQA). In her new role at at Virgin America, Ms. Calvert will lead the airline's brand and online marketing, in-flight content and loyalty teams.
Frances Manfredi has been promoted to president of NBCUniversal Cable and New Media Distribution. Ms. Manfredi previously served as exec VP and general sales manager, cable and non-theatrical sales, NBCUniversal Domestic Television Distribution since 2007. She was promoted to that role after serving as senior VP-cable sales, Domestic Television Distribution for four years. Before the NBC Universal merger in May 2004, she was senior VP-cable sales, NBC Enterprises. Prior to joining NBC Enterprises, she was a consultant to the group, as well as other clients including CBS News Productions. She also served as VP-domestic cable sales and special markets for CBS from 1998-2000.
Jody Jones was named senior VP-digital for the Time Inc. Lifestyle Group. An accomplished digital-business executive, Ms. Jones was most recently senior VP-digital programming and content integration at Discovery Communications and before that held positions at Scripps Network Interactive, Martha Stewart Living Omnimedia and AOL. She begins her new post on Nov. 7.
MEC Canada has appointed Derek Bhopalsingh VP-managing partner of MEC Interaction. Prior to joining the agency, Mr. Bhopalsingh served as digital group director of Strategy at OMD Canada. During this time, he was responsible for overseeing media planning, execution tracking, reporting and billings for top clients such as Visa, Mercedes-Benz, FedEx, McDonald's, Epson and Clorox. Before that , he was VP-digital media at Aegia Media, where he led the digital media process for two interactive divisions.
Burson-Marsteller has appointed Laura Hall global consumer Ford business lead and managing director in its U.S. consumer and brand-marketing practice. Most recently, Ms. Hall was senior VP and global account director at MSLGroup, where she led key accounts including Kellogg's, Moet-Hennessy and Keurig. Before MSL, Ms. Hall was a managing partner at PainePR. At that firm, she was responsible for leading a portion of the agency's P&G portfolio, including P&G Pet Care and P&G Professional, and managed an award-winning campaign for Iams.
Stephen Croncota has joined Game Show Network as exec VP and chief marketing officer. Mr. Croncota's previous positions include a stint as senior VP-marketing for E! Entertainment Television, and senior VP-programming for Style, also at E! Networks, where he oversaw the launch of a dozen new series. Prior to joining E!, Mr. Croncota was senior VP-creative director at Cartoon Network, later holding the same title at Warner Bros., where he was charged with creating new revenue streams by extending the intellectual properties of Cartoon Network into new distribution channels. Mr. Croncota subsequently served as CMO for Versace in Milan, and was also marketing director of Conde Nast's Details, where he oversaw all marketing and promotion for the magazine's launch and its first three years. Amy Introcaso-Davis, who served as a creative architect at both Bravo and Oxygen, is also joining GSN. Ms. Introcaso-Davis becomes exec VP- programming on Nov. 1, where she will be responsible for developing and acquiring programming to grow GSN's core audience of adult females, and will work out of the network's Los Angeles offices. Ms. Introcaso-Davis previously spent three and a half years as senior VP-original programming and development with NBCUniversal's Oxygen Media.
MSG Entertainment has named Amy Stevens senior VP-marketing concerts and media integration. She will be responsible for leading the development and execution of all co-promotional marketing campaigns for concerts, as well as developing content and integrated partnership opportunities with Fuse, MSG Media, and MSG Network. Prior to joining MSGE, Ms. Stevens was senior VP-strategic alliances for Fuse, The Madison Square Garden Company's national music TV network. Before that , she was director-marketing and promotions for CBS Radio, where she oversaw all seven stations in the Los Angeles market.