Former Schwab exec
Ms. Lyons, a former chief marketing officer at Charles Schwab & Co., was most recently a partner at executive recruiter Russell Reynolds Associates.
Ms. Lyons joined Russell Reynolds last summer to head its San Francisco office, after 10 years with Schwab.
She replaces Becky Saeger, who stepped down to join Schwab as executive vice president of brand management and marketing communications.
$291 million budget
Visa, one of the largest-spending advertisers among financial services marketers, spent $291 million in measured advertising in 2003, according to TNS Media Intelligence/CMR. The company runs a gamut of sponsorships, with the National Football League, Triple Crown horse racing and several Olympics-related deals, among others.