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People on the Move: Wal-Mart Taps Neil Ashe to Head Global E-Commerce

Also on the Move: Simon Calvert, John Sykes, David Kang, Dalton Dorne, Eric Springer, Kieron Monahan, Sue Geramian, Chris Boak

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Neil Ashe
Neil Ashe Credit: CBS

Wal-Mart Stores announced that Neil Ashe is the president and CEO of its global e-commerce business. Mr. Ashe was previously president of CBS Interactive, where he led all online properties and drove development of ways to distribute programming, heading operations in the U.S., Europe and China. Before that , he was CEO of CNET Networks, where he oversaw dramatic development in the China division. The company's value rose from $100 million to $1.8 billion during his tenure. Ultimately, Mr. Ashe led the sale of CNET Networks to CBS and became president of CBS Interactive. Since leaving CBS, he has been advising web startups such as LivingSocial; he joined the board of that company last spring.

Digitas has appointed Simon Calvert worldwide head of strategic planning. He took the post earlier this month and will be based in London. Prior to Digitas, Mr. Calvert was global chief planning officer and executive strategy director at DraftFCB, where he led the team of strategists that was key to winning the $700 million Beiersdorf-owned global Nivea account from TBWA in 96 countries. While at the shop, he also led teams behind clients including Motorola, General Motors and SC Johnson. Mr. Calvert has held positions at Proximity, Carat, Michaelides & Bednash, Euro RSCG, Saatchi & Saatchi and McCann Erickson.

John Sykes will join Clear Channel in the newly created role of president, Clear Channel Entertainment Enterprises. Mr. Sykes has played leadership roles at a number of major brands across the entertainment spectrum, including president of VH1, president-network development for MTV Networks, CEO of Infinity Broadcasting (now CBS Radio) and as an agent at the Creative Artists Agency. He was also a core member of the original team that created MTV . After spending a combined 21 years at MTV Networks and Viacom, he has been affiliated with the Pilot Group, a private equity and venture firm, since 2008. During his tenure there, he worked on the restructuring of MGM studios as well as digital properties including Playlist.com and Shazam Mobile, where he serves as a board member. He joined Clear Channel in a consultant role in early 2011 and worked on a number of projects, including assisting the National Programming Platforms team that created the iHeartRadio Music Festival, the company's first-ever national live music event.

David Kang has been named chief digital officer of Wenner Media. Most recently, Mr. Kang was creative director of content extensions at Hearst Magazines, where he helped develop and launch digital apps, mobile sites and e-books for brands including Good Housekeeping and Cosmopolitan. He also developed branded-entertainment marketing campaigns and helped create Hearst's new online channel partnership with YouTube. Prior to joining Hearst, Mr. Kang was senior VP and general manager of Rodale.com, where he developed digital brand extensions for franchises including "Flat Belly Diet," "Eat This, Not That!" and The Biggest Loser Club," and significantly increased traffic and audience engagement across Rodale's online and mobile properties.

Euro RSCG Worldwide PR, North America, has named Dalton Dorne as chief marketing officer. The move is part of the agency's strategic global growth plans -- in December, ERWWPR was tapped as the first global public-relations agency of record for Coty Inc. Ms. Dorne has been part of the Euro RSCG Worldwide network for more than four years in Asia, most recently serving as the regional marketing director for Euro RSCG Asia Pacific, based in Singapore. American-born but fluent in Mandarin, Ms. Dorne spent more than a decade in China in roles at Ogilvy and China Central Television (CCTV). Among her initial assignments will be launching the ERWW PR Marketing Council.

Former Deutsch Exec VPā€“Group Creative Director Eric Springer has joined advertising and marketing agency Pitch as chief creative officer. Mr. Springer is perhaps best known for creating VW's "The Force" ad, which launched during last year's Super Bowl and became a viral sensation. During his 12 years at Deutsch, Mr. Springer also worked on campaigns including the California Milk Advisory Board's happy cows, DirecTV 4th wall, and Coors Light's "Wingman" campaign. Earlier in his career, Mr. Springer spent time at TBWA/Chiat/Day, DDB and Hal Riney & Partners.

Arnold Worldwide has named Kieron Monahan exec VP-global planning director and global-technology practice co-lead for the Dell account. Mr. Monahan joins Arnold from the Inferno Group in London, where he led planning for Nokia B2B and previously served as CEO and planning director of Inferno startup The Next Door. Prior to Inferno, he held the position of global planning director on Nokia Nseries at Lowe Worldwide, where he developed a central marketing strategy for Nokia to reduce the number of global campaigns from over 50 short-term campaigns annually to four long-term campaigns. He got his early experience working as an account manager on P&G business at Grey before moving on to M&C Saatchi as account director on the British Airways account, as well as the launch of SkyDigital. In 1998, he was hired by TBWA to run the Playstation account, creating the global launch campaign for PlayStation 2. In 2001, he moved to Amsterdam to join Wieden+Kennedy and head up Vodafone's European business.

MRM appointed Sue R.E. Geramian to the newly created position of senior VP-global brand communications. Before moving to the digital and direct agency, Ms. Geramian was senior VP-chief communications officer for the Direct Marketing Association, where she was also a member of that organization's senior-management team and created DMA's digital publication, Point. Prior to that , she was senior VP-corporate communications for Bertelsmann's Bookspan and VP-corporate communications of their U.S. magazine division, Gruner + Jahr USA. She also held senior positions at Burson-Marsteller, brand-identity consultancy Lister Butler and Advertising Age.

RJ Palmer has hired Chris Boak as its first CMO, to be based out of its New York headquarters. Previously, Mr. Boak was director-business development, North America at Cheil USA Worldwide. He has also worked at agencies including Cliff Freeman & Partners and Ammirati & Puris. RJ Palmer, a media-planning and -buying agency with offices in Boston and Atlanta, was recently acquired by MDC Partners.

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