Sandy Reisenbach, former exec VP-marketing and planning at Warner Bros., died on Tuesday following a lengthy illness. He was 82.
"Sandy was a good friend and helped me immensely when I joined the company in 1994," said of Warner Bros. Chairman-CEO Kevin Tsujihara in a statement. "He was always incredibly generous with his time and expertise—not just with me, but with everyone."
Mr. Reisenbach started his career in the mailroom of the Dancer Fitzgerald Sample advertising agency in the 1950s. After finishing his degree in marketing at NYU, he joined Grey Advertising, where he eventually became media director and created an entertainment division. Warner Bros. Pictures was one of his biggest clients when he served as president of Grey's Leisure Entertainment Division.
After 20 years at Grey, he left to join Warner Bros. in 1979 where he spent the remainder of his career. As exec VP-advertising and publicity, he guided more than 250 marketing campaigns including the Academy Award-winning "Chariots of Fire."
He then became exec VP-president of marketing and planning, a role created to take advantage of his marketing skills and expertise. He stepped away from his day-to-day responsibilities in 2001 to take on a consultant role for the studio.
Mr. Reisenbach served on the Board of Directors for the Association of National Advertisers and was a past chairman of the Advertising & Publicity Committee of the Motion Picture Association of America. He also served on the advisory board of the John A. Reisenbach Foundation, an organization dedicated to creating a better and safer New York created by the New York media community after Mr. Reisenbach lost his son to random gun violence in New York City in 1990.
He served on the board for ICAN Associates, a charity to help prevent child abuse and neglect, as well as It's Time for Kids, which provides special events for foster youth in Los Angeles.
Former Chairman-CEO of Warner Bros. Barry Meyer said that Mr. Reisenbach cared about making the world a better place. "His professional accomplishments, while truly impressive, pale in comparison to his humanitarian activities," he said in a statement.