Mr. Wyville joins Fallon Feb. 9 on accounts yet to be named and will report to Bruce Bildsten, creative director of Fallon's Minneapolis office.
Mr. Wyville was a member of the creative team of Mark Figliulo, executive creative director of Y&R, Chicago. Mr. Figliulo's team was named one of the top 10 creatives for 2003 by AdAge.com sibling Creativity magazine.
"He's done an incredible amount for our agency and I know he's going to do incredible stuff for Fallon," Mr. Figliulo said. Mr. Wyville helped come up with the recent Miller Brewing Co. "Dominoes" spot, as well as print work for Mother Jones and earlier buzz-provoking efforts for Nascar and Sears, Roebuck & Co. He's worked mostly on Miller the past two years.
"I've always loved Fallon's work and the right opportunity finally presented itself," Mr. Wyville said. "It's an opportunity to work on different clients and maybe a bit more diverse roster of clients."
The 39-year-old art director joined Y&R in 2000 following a stint at Arian, Lowe & Travis, Chicago, before that agency folded. He also held creative posts at several boutiques, including the former Pagano Schenck & Kay, Boston; and McConnaughy Stein Schmidt Brown, Chicago, now part of Euro RSCG Tatham & Partners, Chicago. Mr. Wyville started his career in 1988 as a producer at TBWA/Chiat/Day, Playa del Rey, Calif.
Mr. Bildsten said Mr. Wyville's skills as a producer and print art director fit well with Fallon's nontraditional approach to advertising that goes beyond the 30-second TV spot. "He's very filmic ... and so many things we do have to do with moving pictures and film these days and that was really attractive," Mr. Bildsten added, pointing to the "bigness" of the latest Miller work.