Tips for enriched e-mail campaigns:

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1. Use in-house opt-in and reconfirmed opt-in e-mail lists.

2. Make sure the rich-media technology conveys information. Web users are impatient with bells and whistle that aren't informing.

3. Make subject line as relevant as possible to the recipient to increase the open-message rate.

4. Use small sample groups, 5% to 10% of your total audience, to test and refine campaigns.

5. Use tracking data to trim dead leads and better target messages.

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