Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Tips for enriched e-mail campaigns:

By Published on .

1. Use in-house opt-in and reconfirmed opt-in e-mail lists.

2. Make sure the rich-media technology conveys information. Web users are impatient with bells and whistle that aren't informing.

3. Make subject line as relevant as possible to the recipient to increase the open-message rate.

4. Use small sample groups, 5% to 10% of your total audience, to test and refine campaigns.

5. Use tracking data to trim dead leads and better target messages.

Most Popular
In this article: