U.S. grabs 11 silver, 12 bronze Echos

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Opting Yes: Yesmail.com's permission marketing campaign promised better response rates at lower cost.

Tough sell: A DMA campaign soliciting Echo participants had to win over advertising folk.

Energizer: AmerenCIPS, an energy provider, emphasized its 100 years in the business to lure consumers.

Meal deal: 64 Magazine sent boxes of macaroni to "starving" artists to promote its launch.

Aged perfection: NCR Corp. captured a bronze for sending a bottle of wine and cork screw to senior executives.

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