Bozell acquires N.Y. shop Berenter Greenhouse
Bozell Worldwide, New York, acquired Berenter Greenhouse & Webster. Berenter will operate as a free-standing unit of Bozell's North American Operations. Bill Berenter will remain agency chairman and co-creative director, and Marty Greenhouse will remain co-creative director and president. Berenter had billings of more than $160 million in 1998.
P&G's Dryel, Swiffer to debut in U.S., globally
Procter & Gamble Co. will launch Dryel home dry-cleaning kits and Swiffer electrostatic dust sweepers and cloths (AA, May 10) in the U.S. and globally in July, with ads for both products breaking in early August. The introductions mark the first time P&G has rolled out products in the U.S. and overseas simultaneously. Leo Burnett Co., Chicago, handles Dryel. The foreign rollout begins in Germany, Ireland and the Netherlands. P&G will sell Dryel direct to consumers over a product Web site (www.dryel.com) until August, when the product receives full retail distribution. Swiffer, handled by D'Arcy Masius Benton & Bowles, New York, will likely reach stores in France slightly ahead of the U.S., a P&G spokesman said. Swiffer will go head-to-head with Pledge Grab-It, licensed by S.C. Johnson & Son from Kao Corp., which has sold the product for five years in Japan under the name Quicker Wiper. Pledge Grab-It is scheduled to ship to retailers in August, with an estimated $20 million campaign from Foote, Cone & Belding, Chicago.
McD's prez Greenberg promoted to chairman
McDonald's Corp. President-CEO Jack Greenberg, 56, is being promoted to chairman-CEO, succeeding Chairman Michael Quinlan, 54, a 36-year company veteran. Mr. Quinlan will remain on the board and be chairman of the executive committee. The $36 billion fast-feeder made this and other announcements May 20 at its shareholders meeting and a following press briefing. Mr. Greenberg joined McDonald's in 1982 as exec VP-chief financial officer and rose to president-CEO in April 1998. The move to chairman comes amid strong sales at McDonald's. Mr. Greenberg said the company will "continue to focus on expansion of its core brand." Alan Feldman, president of McDonald's USA, said the company is testing more products today than it has in the past 25 years, including McSalad Shakers, yogurt parfaits, a new shake and new chicken sandwiches. Expansion of bagels to 6,000 units this spring has been an unexpected hit, officials said. Bagels could be chainwide within a year. Mr. Feldman said McDonald's plans to continue dividing its media spending this year with 40% for national network advertising and 60% for local. McDonald's spent $570 million on measured media last year, according to Competitive Media Reporting.
Chancellor plans to be renamed AMFM Inc.
Chancellor Media Corp. announced it will change its name to AMFM Inc., pending shareholder approval. AMFM Inc. will consist of AMFM Radio & Outdoor Group and the AMFM New Media Group, which includes Katz Media, a media rep company. Shareholders will vote on the name change as well as the proposed Capstar Broadcasting Corp. merger at a meeting July 13. The company also has formed three new units: AMFM Interactive, which will develop Internet strategy including e-commerce; AMFM.com, which will stream online broadcasts of AMFM's on-air radio programming and other media; and AMFM Equities, which will promote its Internet and new-media concerns.
Intel moves into 'BH&G' millennial showhouse
Intel Corp. agreed to be the platinum sponsor for a new Better Homes & Gardens showhouse project called "Blueprint 2000: America's Home for the New Millennium." Intel will provide technology for the showhouse, currently being built in Chapel Hill, N.C. Meredith Corp., Des Moines, will create a 3-D video tour of the showhouse that will travel to 20 cities starting this summer.
Claggett to exit creative slot at DMB&B, St. Louis
Charlie Claggett, chief creative officer and co-managing director of D'Arcy Masius Benton & Bowles, St. Louis, is leaving the agency to open his own creative consultancy and write a book. Mr. Claggett's creative responsibilities will be taken over by Ron Crooks, currently senior VP-group creative director on M&M/Mars. Gary Singer will continue as managing director.
Levi Strauss, Sears prepare for music tours
Levi Strauss & Co., planning to spend a significant portion of its ad budget on music-related promotions, announced the creation of a 44-city summer music tour. The Levi's Fuse 99 tour will include multiple stages with a silverTab tent featuring new music and Levi's First Stage dedicated to emerging artists. Levi Strauss spends about $80 million on advertising annually. Also on the retail-music scene, Sears, Roebuck & Co. is planning a concert tour to attract younger consumers.
Web-savvy 'Digital Duo' to debut on public TV
"Digital Duo" will debut May 29 on public TV, taking an irreverent look at the Internet, computers and other digital topics in a way that's accessible to consumers. Sponsored by Alcatel, Barnesandnoble.com and E*Trade, the weekly series will be hosted by Stephen Manes, columnist for Forbes and PC World, and Susan Gregory Thomas, senior editor at U.S. News & World Report and a columnist for New Woman. The new series also has a companion Web site