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Published on .

Pamela Ochs oversees Catalina Marketing's Checkout Prizes national supermarket promotion program. More than 8,000 stores participated in a recent instant-win contest for Ralston Purina Co.'s Chex Party Mix.

Age: 45

Title: Senior director, Catalina Marketing, St. Petersburg, Fla.

Goal: Create systems rewarding repeat customers.

Hot: Glitzier promotions offering travel, sports and fantasy prizes. But cash remains the most popular prize.

Growing: Local, grass-roots and college sports promotions. Promos involving families and male shoppers.

Tip: Our hyperspeed culture demands instant gratification rewards. People refuse

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