Why Jarecki is
mad about Mad
Mad Dogs & Englishmen/NY opened last Monday's N.Y. Times to find an unexpected ad: a thank you note from client MovieFone. Explanation? "We had such an excellent experience with Mad Dogs since we hired them" a year ago, says CEO Andrew Jarecki. "We wanted to let them know how much we appreciate it. I think they're underappreciated by the industry." The ad happened to run the day Jarecki sold his company to AOL for $388 million. How about sending Mad Dogs a 15% commission on the sale? "We try to commission the agency as much as possible," Jarecki says, "but I think that may be going beyond the call."
Now that DDB Needham/
San Francisco picked up Clorox's Glad Bags (AA, Feb. 1), what's that mean for rival Hefty at DDB/Chicago? DDB execs say Clorox doesn't object to Hefty. While execs at Hefty owner Tenneco for now have no comment, they privately say they were taken by surprise when DDB informed them of the news and that they haven't made up their minds on whether to dump DDB or stay. The relationship may hinge on the quality of work DDB turns in for the summer.
Ice box . . . Gallo
. . . proximity
How cold was it? Ask Messner Vetere Etc.'s Volvo account team, Bert Garbassi, Charlene Grimes, Tom Meloth and Lance Paull, who slept at Sweden's unheated Ice Hotel 100 miles north of the Arctic Circle for the new V70 XC spot. "It was about 27 degrees inside," says Grimes, adding that all the drinks in the hotel bar were on the rocks. . . . Make a run for the Bordeaux? Gallo is set to sell California wines in France. . . . Optiva Corp., maker of the Sonicare electric toothbrush, is considering a line of Sonicare toothpaste. . . . Shopping center operator Westfield Corp., housed on the 10th through 12th floors of L.A.'s World Savings building, moved its account from FCB (on the 15th floor) to DDB (down on the eighth floor).
Compiled by Bradley Johnson with news from Alice Z. Cuneo, Scott Donaton, Jean Halliday and Jack Neff.
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