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Online business software company Accrue Software today introduces Accrue Vista, Web-site visitor segmentation and analysis software that works in conjunction with Accrue Insight. The software identifies marketers' best visitors, how often they visit, how recently they visited, what parts of the site they go to and how long they stay.

Webvan names agency; Loan site narrows search

Webvan Group picked Publicis & Hal Riney, San Francisco, as its agency of record. Other contenders for the online grocer's business included Saatchi & Saatchi and Y&R Advertising, also San Francisco. Spending could reach more than $50 million. Another San Francisco shop, Lot 21, will remain Webvan's interactive shop. . . . Online loan site LendingTree narrowed its review for an agency for its $50 million account to Lowe & Partners/SMS, New York; the Martin Agency, Richmond, Va.; and Mullen Advertising, Boston. LendingTree is expected to pick an agency by the end of October.

Microsoft, USWeb/CKS join forces for e-business

Microsoft Corp. paid USWeb/CKS $14.9 million for warrants to buy 1 million shares over five years at a price slightly less than what USWeb was trading at last week. Microsoft also is paying $67.5 million over the next year to help the Web services company develop e-business systems based on Microsoft's Windows DNA 2000 software; USWeb will pay royalties to Microsoft.

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So now will let any merchant set up shop at the site for $9.99 a month -- conceivably including direct rivals. Note to Get listed on Amazon, run cheeky ads telling Amazon shoppers to compare your lower prices and be prepared to have some fun. . . . Ask Jeeves will have a balloon float in the Macy's parade. If Mr. Jeeves gets punctured by a tree limb, will the Internet balloon finally be popped? . . . Scott Martin, CEO of a Web start-up named NexBase, was among hundreds of Silicon Valley insiders at a party for the 30th anniversary of ARPANET, predecessor to the Internet. So who did Martin bring as his guest? Headhunter John Rivoir of A.T. Kearney. What better place than a Silly Valley schmoozefest to do some heavy recruiting? . . . PlanetOut's self-described chief homosexual officer, Tom Rielly, says the site is eyeing an initial public stock offering next spring. The gay and lesbian portal last week

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