[paris] Disneyland Paris narrowed the review for its estimated $40 million account to Leo Burnett Co., D'Arcy Masius Benton & Bowles, DDB Worldwide, Havas Advertising-owned Euro RSCG BETC and incumbent Ogilvy & Mather Worldwide. The winner will promote the 2002 launch of a second Disney park, dedicated to the cinema industry, outside Paris.
Web businesses boost ads in France
[paris] Internet-based businesses boosted their ad spending in France by more than 300% last year, topping $240 million, according to a new survey by media monitoring agency Secodip. The ad spending came from 700 companies, about twice as many dot-com advertisers as in 1998. Print raked in about 55% of the Internet ad windfall, followed by TV (22%), radio (16%), outdoor (6%) and cinema (1%).
`Sesame Street' arrives in Egypt
[cairo] "Sesame Street" -- or "Alam Simsim" in Arabic -- will debut on Egyptian TV by April with a message focusing on Egyptian girls. The setting will be a typical Egyptian street, occupied by Egyptian Muppets Filfil, Khokha and Nimnim. The show will focus on literacy, girls education, the environment, health and hygiene. Children's Television Workshop and Egypt's Karma Productions are co-producing "Alam Simsim." Middle East fast-food giant Americana Group, whose franchises include Kentucky Fried Chicken and TGI Friday's -- is sponsoring the TV series. The U.S. Agency for International Development also is underwriting the show. The Egyptian Muppet program brings to 21 the number of local co-productions of "Sesame Street." It's broadcast in a total of 140 countries, including Israel, where the show's theme includes ways to forge bonds between Israelis and Palestinians.
L'Oreal site aimed at Latin women
[new york] Internet media company StarMedia Network joined forces with L'Oreal to create cadamujer.com, targeting Latin women around the world. A Mexican site (cadamujer.com.mx) launched March 8, International Women's Day. The site is set to roll out in Brazil and Argentina in the coming months. Cadamujer will target Spanish- and Portuguese-speaking women, as well as women who identify with Latin culture. The new site provides information on beauty, fashion, love, family and careers. Users can link to the local sites of leading L'Oreal Group brands -- L'Oreal Paris, Lancome, Maybelline and Biotherm -- where they can obtain information on new products and get professional advice on hair and skincare, and cosmetics.