Ad Age's World Wire

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Beijing wants more of less skin in ads

[beijing] Outdoor ads here featuring low cleavage and long legs will be banned under new regulations. The new rules also will scotch sexually suggestive copy. Specifically, advertisers in China's capital will have to ensure that models in ads don't reveal any flesh 15 centimeters below the neck and above the knees. The local ad industry has lambasted the new rules. A municipal official said there were no plans to introduce these kinds of limits across the rest of China in the near future.

Marlboro won't be riding into India

[bombay] Philip Morris International said it won't launch Marlboro in India anytime soon. The tobacco giant has been put off by sliding sales of both local and multinational cigarette brands. Analysts say the decision by Godfrey Phillips India isn't surprising, since cigarette sales in this country slumped by more than 5% last year. The situation is expected to worsen because sales of smuggled foreign brands are set to outstrip legitimate sales of international cigarettes.

France balks at dot-com ads on TV

[paris] The French government forced the country's top audiovisual regulator to postpone a ruling allowing Internet-based companies in the cinema, press, publishing and retail distribution sectors to advertise on TV. The move followed serious objections by the regional press, which feared the ruling would shift to TV a significant chunk of its staple ad revenue from local retail and cinema distributors. The regional print industry was one of the main backers of a 1992 decree from the Superior Audiovisual Council that banned leading retailers and publishers from using TV advertising. The Socialist-led government now wants "further study into the economic ramifications of such a move [opening TV advertising to dot-coms] on all economic sectors concerned."

P&G may exit crime-ridden Caracas

[caracas] Procter & Gamble Co. made public a letter to Venezuelan Minister of the Interior Luis Alfonso Davila that says the marketing is considering transferring its Latin American regional headquarters and research center out of Caracas and to another country due to runaway crime. The letter says "an increasing number of our foreign personnel has been asking us to move our headquarters to another country to offer them and their families greater security and protection for themselves and their property." Venezuela is beset by car theft, robberies, break-ins and violence. P&G is soon to celebrate 50 years in Venezuela, where its regional Latin American headquarters and research center in Caracas employ a work force of 1,000, including 800 Venezuelans and 200 foreign personnel.

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