Heinz to take McCartney meals global
[london] H.J. Heinz Co. plans to expand the Linda McCartney vegetarian food line globally. Heinz acquired the meals as part of its purchase of United Biscuits' frozen and chilled foods division in December. Linda McCartney, the late wife of ex-Beatle Paul McCartney, launched her line of vegetarian meals in 1991 with the goal of making it a leading vegetarian meal brand. Commenting on Heinz's planned international expansion, Mr. McCartney said: "This is what Linda wanted-to share her pioneering vision with a global food giant that could get her veggie meals on dinner plates around the planet." RPM3 handled the Linda McCartney line under United Biscuits, but it's unclear which agency will roll out the brand internationally.
Lower-fat Pringles heads for Germany
[schwalbach, germany] Procter & Gamble Co. plans to introduce reduced-fat Pringles for the first time in Germany. The Pringles Right brand will compete for a share of the $310 million potato snack market. The 33% fat-reduced Pringles Right isn't the same as the U.S. fat-free Pringles, which contains the ingredient Olean. Ads from Grey, Duesseldorf, break next month in Germany. A massive sampling promotion will target mothers before the launch. With a 25% share of Germany's potato snack market, P&G expects the new product to help it grab the No. 1 position from Intersnack's Funnyfrisch, which has 28%. Pringles Right launched in the U.K. and Austria last October.