Ad Age's World Wire

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Starcom, BBH's Motive link in U.K.

[chicago] Leo Group here and Bartle Bogle Hegarty, London, confirmed they will merge in the U.K. their respective media operations, Starcom Worldwide and Motive, as expected. The newly created Starcom Motive Partnership will be one of the U.K.'s top five media services companies, with estimated billings of $700 million. The company will operate out of Motive's existing office in London, becoming the European, Mideast and Africa headquarters of the Starcom global media network. Motive Managing Director Mark Cranmer takes the same title at the combined shop.

Canada, Indonesia tackle tobacco

[ottawa and jakarta] Canada is preparing to introduce larger, more graphic health warnings on cigarette packaging, while on the other side of the world, Indonesia is facing resistance to its cigarette ad ban. Canada is expected later this month to unveil graphic new health warnings that reportedly may include color pictures of cancerous lungs and mouths. Health Canada has been working on the new rules since January 1999, when the federal agency announced plans to dramatically increase the scope of warnings on cigarette packages. One of the proposals calls for marketers to double to 60% the amount of space on their packages for stark new warnings. A Health Canada spokeswoman wouldn't discuss the new rules or confirm a newspaper report on specifics of the warnings. Health Minister Allan Rock has promised the sweeping tobacco regulations will make Canada a world leader in tough packaging standards. In Indonesia, cigarette advertising continues to appear on TV despite a new law limiting it to print and outdoor. Although ads featuring cigarette packs no longer appear, TV stations and ad agencies continue to air cigarette ads displaying brand and company images. R.T.S. Masli, chairman of the Jakarta chapter of the Indonesian Association of Advertising Agencies, said an immediate ban would damage TV stations' and agencies' revenues. Tobacco last year contributed between 10% and 15% of total revenue of the country's five private TV stations. Mr. Masli also noted agencies had signed six-month to one-year contracts with cigarette marketers for ad placement before the regulation was issued by the Health Ministry in October.

Stamminger gets global post at Adidas

[herzogenaurach, germany] Adidas-Salomon named Erich Stamminger, 42, head of global marketing, from joint head of marketing for Europe and Asia. He succeeds Jan Valdmaa, 44, who's leaving the post he has held since 1994. Herbert Hainer now takes sole responsibility for Europe and the Asia-Pacific. As part of the reshuffling, Steve Wynne, president-CEO of Adidas America, decided to leave the company. A successor will be appointed.

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