Benckiser readies dishwasher tablets
[ludwigshafen, germany] Benckiser in March will introduce a new machine dishwasher detergent under its Calgonit name. Calgonit Two in One tablets will combine a detergent and a special rinse, which in the past had to be added separately. The product will debut in Austria, Germany and Switzerland, then expand to other European countries several months later. The new campaign will be Benckiser's biggest ever, with $8 million to $10 million to be spent in Germany alone. It has invited two agencies to pitch for the launch advertising: NYC/GGK, the Frankfurt shop that handles most of Benckiser's business, and Milan-based Armando Testa, which recently grabbed the launch assignment for Calgonit Powerball detergent.
D'Arcy affiliate wins Fiat in Turkey
[istanbul] The Fiat/Tofas joint venture, one of Turkey's biggest advertisers, moved its account to Penajans D'Arcy, the Turkish affiliate of MacManus Group's D'Arcy Masius Benton & Bowles. Losing the business was Guzel Sanatlar Bates, affiliated with Cordiant Communications Group's Bates Worldwide. D'Arcy is one of Fiat's three roster global agencies, but Bates is not.
Pizza Hut, McD's taste new venues
[moscow and rio de janeiro] Two U.S.-based fast-food giants are making new forays into somewhat unfamiliar surroundings. Pizza Hut returns to Moscow in March with the first of 30 restaurants planned for the city during the next five years. Pizza Hut opened its first two outlets in the Russian capital about a decade ago in a joint venture with the Moscow City Council. Last year, parent Tricon Global Restaurants announced it wasn't renewing the contract and the restaurants closed. This time, Tricon awarded a license to Taiwan-owned Talisfood, which already successfully operates fast-food chains in Russia. Talisfood General Manager Simon See said Tricon also will open two KFC outlets in Moscow in March. KFC opened a store in Moscow in 1995 but later closed it. In Brazil, McDonald's Corp. opened a kiosk in Rio's biggest slum, Sao Conrado. The $50,000 kiosk will sell McDonald's entire line of ice cream products and mineral water.