[london-jan. 14] United Broadcasting & Entertainment, broadcasting division of United News Media, and Havas Intermediation, a subsidiary of French media giant Havas, are forming a 50/50 joint venture supplying research and consultancy to the broadcast industry. The two claim the move will create one of the biggest broadcast support companies in Europe. The new company will take the name of the existing broadcast research arm of Television Sales & Marketing Services-Paradigm Worldwide. TSMS is a subsidiary of UBE. Clients include ITV*Network, BBC, Channel Five and ITN. The new operation adds business from Channel Four Finland and is talking to other European broadcasters. Tim Wootton, Paradigm's current chairman, will have the same post with the new company, and Angela Harbutt, Paradigm's managing director, becomes chief executive in the Anglo-French combine.
Burnett adds Fiat in Japan
[tokyo-jan. 16] Fiat is moving its account in Japan to Leo Burnett-Kyodo/Tokyo from Japanese agency Asatsu. While Fiat sells only about 4,000 cars a year in Japan, the win gives Burnett Fiat business in 17 countries in Europe, Asia and Latin America.
Young U.K. Agency wins Wedgewood
[london-jan. 16] Wedgwood, the china brand division of Waterford Wedgwood, has awarded an estimated $12 million creative and strategic ad account on a worldwide basis to young London agency Mustoe Merriman Herring & Levy. Until September the creative account was with London agency Bartle Bogle Hegarty.
Blue jeans overtake Mao jackets
[beijing-jan. 16] Blue jeans have become the most popular item of clothing in Beijing. Some 78% of the more than 10 million residents under the age of 25 in Beijing wore blue jeans in 1996, according to a survey jointly conducted by the Beijing Youth Daily and Beijing Yuanliu Investigation & Communication Co. Blue jeans are even worn by older Chinese consumers. Ten percent of people age 51 to 55 and 11% of those surveyed age 56 to 60 said they have worn blue jeans.
Heat is on Europe value pricing
[london-jan. 15] Nearly a year after value pricing was transplanted to Europe from the U.S. by Procter & Gamble Co. and Barilla, the strategy of eschewing price promotions in favor of offering shoppers consistently lower prices has been followed by a drop in sales and market share. A backlash has been seen in some supermarket chains. Rewe, Germany's largest retailer, and major supermarket chain Spar have now delisted P&G brands, including its Ariel, Vizir and Lenor