American Eagle chooses i33 as interactive AOR
American Eagle Outfitters named i33 Communications, New York, its first interactive agency of record. I33 will plan and buy all of the apparel and accessories retailer's interactive media.
Home page community AcmeCity (www.acmecity.com), a joint venture of Warner Bros. Online and FortuneCity.com, signed Hasbro, Johnson & Johnson, Lockheed Martin Corp., Microsoft Corp., M&M/Mars and Warner-Lambert Co. as advertisers. They join eBay as charter sponsors.
In "Whole Foods enters tough online grocery sales arena" (AA, March 22), John Fischer, VP-marketing at WholeFoods.com, formerly worked on Tommy Armour's