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Adauction.com today unveils plans to auction print and broadcast ads. It's a first for auctioning traditional media online. Andrew McColough, who was publisher of Time Inc.'s This Old House Books, is general manager and VP-print media sales, running a new New York office. Steve Pechman, formerly VP-general sales manager for Fox Sports South, is general manager VP-broadcast media sales, running a new office in Atlanta.

American Eagle chooses i33 as interactive AOR

American Eagle Outfitters named i33 Communications, New York, its first interactive agency of record. I33 will plan and buy all of the apparel and accessories retailer's interactive media.

AcmeCity signs

major advertisers

Home page community AcmeCity (www.acmecity.com), a joint venture of Warner Bros. Online and FortuneCity.com, signed Hasbro, Johnson & Johnson, Lockheed Martin Corp., Microsoft Corp., M&M/Mars and Warner-Lambert Co. as advertisers. They join eBay as charter sponsors.


In "Whole Foods enters tough online grocery sales arena" (AA, March 22), John Fischer, VP-marketing at WholeFoods.com, formerly worked on Tommy Armour's

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