Blue Marble, OgilvyOne, Avenue A executives exit
Key executives exited at three major Web agencies. Blue Marble ACG President-CEO David Yakir and Executive Director-Marketing Judy Laughren left MacManus Group's New York-based interactive arm, which merged with Novo Interactive last month. Novo Chairman-CEO Kelly Anthony Rodriques will run the combined, as yet unnamed, entity. Meanwhile, interactive veteran J.G. Sandom left as director of interactive-North America, OgilvyOne Worldwide, New York. On the West Coast, Avenue A co-founder Mike Leo stepped down as VP but will still advise and be an investor in the Seattle online media buying and data marketing company. Avenue A has grown to nearly 200 people, and Mr. Leo said he decided to look for opportunities at a start-up after taking some time off. Separately, Avenue A today will announce that Microsoft Corp. Chief Financial Officer Greg Maffei is joining its board.
Engage Technologies rolls out AudienceNet
Engage Technologies today launches AudienceNet, a way for advertisers to buy media on Web sites based on customer profiles developed by Engage Knowledge, the central database for CMGI-controlled Engage. Web publishers participating in the AudienceNet network, including Adsmart and AdForce, can sell media by identifying profiles of customers visiting certain areas.
RemarQ, MySimon deal aids online shoppers
RemarQ Communities, an online discussion services provider, today unveils new search, ranking and tracking capabilities to help consumers research potential purchases, capabilities that are improved by a deal with e-commerce site MySimon