Jeansmaker VF picks Salles DMB&B in Brazil
[sao paulo] VF Corp.'s Grupo VF assigned its Wrangler and Lee jeans accounts in Brazil to Salles DMB&B. Also pitching were agencies Ativa, Carillo Pastore Euro RSCG, Full Jazz, Lara, Lew and Talent. The brands entered the country in the 1970s, when they were made under license. VF has regained control of the brands and is reorganizing their distribution in Brazil, said Jerry Crosby, VF's VP-Latin America.
Kellogg Canada launches meal replacement brand
[toronto] Kellogg Canada launched Vector, which it believes to be the country's first cereal-like meal replacement product. The product will be aimed at the sports nutrition market. Vector is described as a mix of rice and whole wheat flakes with crunchy oat and soy clusters. The boxed cereal has been under development for more than five years. A $3 million national campaign is set to break in June from Leo Burnett Co., using outdoor, print and TV. There also will be extensive sampling. Canada's market for meal replacements is estimated at about $36 million a year and growing.
DMB&B Euro president Hofstra resigns
[amsterdam] Johan Hofstra, president of Europe, Middle East and Africa at D'Arcy Masius Benton & Bowles and an 11-year veteran of the network, has resigned. Mr. Hofstra, 39, won't leave the agency until Aug. 1, but his region immediately reports to Arty Selkowitz, chairman-CEO of DMB&B Worldwide Communications, according to a terse agency statement. A DMB&B spokeswoman would give no more details. Mr. Hofstra wasn't available for comment. He has led the Europe, Middle East and Africa region for DMB&B since February 1997. Separately, DMB&B named creative veteran Alfredo Marcantonio to the new post of executive creative director on certain European assignments. Mr. Marcantonio last month announced his departure from Interpublic Group of Cos., when that agency company revealed it would disband the General Motors Brand Communications Group, Zurich, where Mr. Marcontonio was creative director. The BCG was formed less than two years ago by McCann-Erickson Worldwide and Lowe Group to work together on GM Europe, but is to be replaced by a new McCann-Erickson Opel Group in Frankfurt designed to go beyond the BCG's largely strategic role and help develop advertising.
Grey to build European ads for Stanley Tools
[london] Stanley Tools enlisted Grey Advertising here to lead its first European advertising assault in years. Grey beat Young & Rubicam, London, and D'Arcy Masius Benton & Bowles, Amsterdam, to win the $33 million account. The media account hasn't been determined yet. Stanley's new focus on Europe follows an internal restructuring at the company and the installation of a new management team. The first work from Grey is expected to debut in the U.K., Germany and France later this year. Grey has kept in close contact with Stanley since its New York office failed last year to win the U.S. business, which went to Mullen, Wenham, Mass. Meanwhile in Brazil, Grey Advertising is acquiring 100% of Z&G Grey, Sao Paulo, its agency in that country. Sergio Guerreiro and Zezito Marques da Costa, whose stock Grey bought, will remain at the agency, as director-president and VP-creative. Eric Rosenkranz, exec VP-regional director at Grey International, said the network plans to expand in Latin America. Last month, Grey established a partnership with direct marketing company Working Tecnologia, Sau Paulo.
Finnish office's ruling a wry win for McDonald's
[helsinki] McDonald's Finland said it's not disappointed with a decision by the nation's Central Office of Registration rejecting its patent application for the McRuis burger (McRye bread burger), officially launched in Finland last year. "We are very pleased with the outcome," said McDonald's Finland CEO Kim Hanslin. "We were aware when we applied that there was very little chance of having our patent application accepted. I don't mind admitting that we mostly did it for the publicity, and we got buckets of that." Rejecting the application, the registration office ruled McDonald's had no special claim on rye bread, the only ingredient in the McRuis that makes the product stand out from other food products. There are 120 varieties of rye bread in Finland and nobody has managed to patent any particular type. Reacting to the runaway success of the McRuis, archrival Hesburger, Finland's No. 2 fast-feeder, has introduced the Ruisfile.
Cartoon Network, Sustagen link in Manila
[manila] Turner Broadcasting System's Cartoon Network is linking with Mead Johnson in a concept called "Dive-in Theater" at the Splash Island resort here. The effort, backing the Sustagen milk brand, features cartoon characters appearing on a large screen beside the resort's huge swimming pool. Under the deal, Mead Johnson buys airtime from Cartoon Network showing the "Dive-in Theater" promotion. Also, Sustagen will use Cartoon Network characters in its packaging, and "Dive-in Theater" posters will appear at point of purchase. The promotion will expand to the southern Philippines cities of Bacolod and Cagayan de Oro. Turner also has Philippines ventures in the works with fast-feeder Jollibee Foods Corp. for kids meals and with food giant RFM Corp. for Swift hotdogs, said Christine Fellowes, VP for Asia-Pacific for regional brand management at Turner Entertainment Networks Asia. Elsewhere in Asia, Turner International Japan named Noriyuki Matsuoka sales director, said Diane Schneiderjohn, senior VP-network distribution/affiliate relations for Turner International Asia-Pacific. Mr. Matsuoka will be based in Tokyo and reports to Kevin Cohen, VP-network distribution for North Asia. He will be responsible for distribution sales and licensing for CNN International in Japan and will provide support for CNNI's marketing efforts in Japan. Mr. Matsuoka joined Turner International from Japan Satellite Broadcasting, where he was responsible for the acquisition of feature films and TV programs from major international and independent distributors.
Coca-Cola creates 'Carpathian region'
[prague] Coca-Cola Co. redefined its marketing areas in Central and Eastern Europe, bundling the Czech Republic, Hungary and Slovakia into a new region. The move is "in line with the growing importance of those countries to Coca-Cola," a company spokesman said. Mark Hope becomes director of the three countries, now grouped as the "Carpathian region." Mr. Hope, an American, was previously based in Vienna as the strategic planning manager for Coca-Cola Amatil Europe. Before that, he was the general director for Coca-Cola Romania. Mr. Hope is now based in Budapest. Roger Rouarke leaves the post of country manager for the Czech Republic to take on a new post in the U.S. as West Coast general director. Buff Greebe succeeds him as Czech Republic country manager. A native of the Netherlands, Mr. Greebe moves to Prague from Indonesia, where he served as national sales and marketing manager. The new setup follows the appointment of Coca-Cola's new bottler in Central and Eastern Europe, London-based Coca-Cola Beverages. Until June 1998, the company's bottler was Coca-Cola Amatil. "The new divisions reflect the market presence of our new anchor bottler," the Coca-Cola spokesman said.
Northwest, 'Time' back Fox's new 'Entrapment'
[hong kong] Northwest Airlines teamed up Time to promote Twentieth Century Fox Film Corp.'s "Entrapment." The airline will co-present special screenings in Hong Kong, Indonesia, Japan and the Philippines. "Time readers take an average of five flights a year, so it is highly appropriate that Northwest Airlines join us in previewing this popular movie to our readers," said Regina Ng, VP-consumer marketing at Time Inc. Asia. David Wookey, VP-Asia at Northwest Airlines, added: "We see the movie screening as an excellent opportunity for us to increase awareness of our routes between Asia and cities throughout the U.S. to this