BBDO created the site with BBDO Interactive, New York, incorporating the new "Anything goes" print campaign, which broke in March. Print and radio ads running this summer will try to drive people to the site.
The site includes drink recipes, a sweepstakes and, eventually, social event listings in major cities, said Elizabeth Puleo, director of marketing at Kahlua.
LeFurgy adds post with Walden Group
Rich LeFurgy, chairman of the Internet Advertising Bureau and chairman of FAST, has something more to do. He's joined Walden Group, a San Francisco-based venture capital firm, as a consultant to the Walden Media & Information Technology fund. Mr. LeFurgy was previously senior VP-advertising, Buena Vista Internet Group, New York. In his additional post, Mr. LeFurgy will advise Walden's new-media and Internet practice on online advertising and marketing for new and existing investments.
Ebates.com launches discount rebate site
Ebates.com, a new online company that delivers rebates of up to 25% to people who purchase products online, launches today. The site links to more than 40 online retailers including Amazon.com, CDnow, Reel.
com, eToys and Beyond.com. Ebates.com allows users to register for a free e-mail account that they use when purchasing products from affiliated online retailers. After the purchase is made, consumers receive rebate checks in the mail.
No advertisers have currently signed on for the site launch; President-Chief Operating Officer Paul Wasserman said he will approach advertisers in three to six months once the site has generated a significant user base.
In other news
Informative, San Francisco, an online research service, today announces eight new clients and a new version SurveyBuilder.com, a service that allows businesses to conduct Web-based surveys. New clients include AdSmart, CBS Marketwatch, Discovery Channel's Web site and Hewlett-Packard Co. . . . Straight Up, San Francisco, today announces MixMonitor, a marketing campaign management system that lets advertisers evaluate online and offline campaigns in real time. . . . Online loyalty rewards company Netcentives today announces that it's reached 1 million members in its ClickRewards Shopping Network. . . . Novo Interactive last week changed its name from Novo/Ironlight Interactive, which originated from a merger of the two companies in 1998. . . . New York interactive agency Razorfish raised $48 million in its initial public offering of stock last week. . . . Software company Unicast, San Francisco, last week unveiled its new "Superstitial" rich-media program, a non-streaming, larger