Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

Left Field, San Francisco, last week mutually parted ways with two high-profile accounts: Amazon.com and Drugstore.com. Amazon will put its account into review. Drugstore.com will hand off most of its interactive work to Duffy Design and Interactive, a shop owned by the site's new offline ad agency, Fallon McElligott, also Minneapolis, and a portion of the work will be moved in-house. Left Field said the combined accounts represented less than 10% of its projected $85 million in 1999 billings.

Sites for cars and cards get branding campaigns

Autoweb.com, a site that provides auto-related services including auto sales, financing and insurance, has begun testing two TV spots in San Francisco and Washington. The spots, from Lowe & Partner/SMS, San Francisco, will be tested through Sept. 19. Separately, American Greetings Corp. selected Grey Advertising, New York, to handle a branding effort for its Web site (www.amer

icangreetings.com). Spending is estimated at $15 million. BBDO West, San Francisco, was the other review finalist.

Chat. . .

Online media buyer and creative shop i-traffic, New York, may be acquired soon. A likely suitor is interactive agency Agency.com, New York, an executive close to the situation said. I-traffic CEO Scott Heiferman declined to comment on the speculation. Agency.com CEO Chan Suh also would not comment. . . . SF Interactive beat out San Francisco rival Lot21 to be first interactive agency of record on the multimillion-dollar Macromedia Shockwave.com site. SFI will develop an online branding campaign to promote the consumer entertainment site. . . . SFI's Bruce Carlisle, noting how some clients (but not biggie Macromedia) hire his agency more to get credibility with venture capitalists than to spend money on actual ads, has a new business idea: Rent SFI's name and logo to dot-coms to include in news releases and venture capital pitches. "We would promise to do absolutely nothing," he says. You think he's facetious. We think he's

Most Popular
In this article: