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Left Field, San Francisco, last week mutually parted ways with two high-profile accounts: and Amazon will put its account into review. will hand off most of its interactive work to Duffy Design and Interactive, a shop owned by the site's new offline ad agency, Fallon McElligott, also Minneapolis, and a portion of the work will be moved in-house. Left Field said the combined accounts represented less than 10% of its projected $85 million in 1999 billings.

Sites for cars and cards get branding campaigns, a site that provides auto-related services including auto sales, financing and insurance, has begun testing two TV spots in San Francisco and Washington. The spots, from Lowe & Partner/SMS, San Francisco, will be tested through Sept. 19. Separately, American Greetings Corp. selected Grey Advertising, New York, to handle a branding effort for its Web site (www.amer Spending is estimated at $15 million. BBDO West, San Francisco, was the other review finalist.

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Online media buyer and creative shop i-traffic, New York, may be acquired soon. A likely suitor is interactive agency, New York, an executive close to the situation said. I-traffic CEO Scott Heiferman declined to comment on the speculation. CEO Chan Suh also would not comment. . . . SF Interactive beat out San Francisco rival Lot21 to be first interactive agency of record on the multimillion-dollar Macromedia site. SFI will develop an online branding campaign to promote the consumer entertainment site. . . . SFI's Bruce Carlisle, noting how some clients (but not biggie Macromedia) hire his agency more to get credibility with venture capitalists than to spend money on actual ads, has a new business idea: Rent SFI's name and logo to dot-coms to include in news releases and venture capital pitches. "We would promise to do absolutely nothing," he says. You think he's facetious. We think he's

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