Avenue A will develop a $3.25 million online ad campaign for the online ticketing and city guides network. It also will track the effectiveness of the ad campaign.
The ticket retailer/city guide network last week agreed to acquire Microsoft Network's Sidewalk city guides in all-stock deal valued at $240 million (AA, July 19). Under the terms of the deal, Microsoft will sell the entertainment city guide portion of MSN Sidewalk to Ticketmaster for a 9% stake that could go as high as 13% if Microsoft exercises warrants.
Microsoft said, with the sale of Sidewalk city guides, it would focus its efforts on MSN commerce. Microsoft also plans to build out MSN Yellow Pages, MSN Buying Guides as well as MSN shopping services.
Web telephony company names Hampel AOR
I2v2.com, New York, an Internet telephony company, picked Hampel/Stefanides, New York, to handle its more than $2 million offline ad campaign, including radio and consumer print that breaks in mid-August, for PhoneFree.com. The Internet application allows users to have online voice conversations.
I2v2 also picked interactive shop InterActive8, New York, to develop nearly $1 million in Web-site redesign services, media buying and online advertising for PhoneFree.com. Hampel and InterActive8 are i2v2's first agencies.
Grey acquiring Beyond Interactive
Grey Advertising, New York, is expected to announce this week it has acquired Beyond Interactive, an Ann Arbor, Mich.-based interactive shop. Terms of the deal were not disclosed. Beyond Interactive will keep its name and separate identity, but will operate under the Grey umbrella, an executive close to the agency said.
Marketing company clicks on keyboards
ChannelCommerce.com, a Santa Monica, Calif., new-media company, said it intends to give away 95 million PC keyboards in 2000 and 2001, making its money by selling keys on the boards that link directly to Web sites. The company will sell the 12 function keys, each of which will have a sponsor's logo and a direct link to the sponsor's site. ChannelCommerce said it will launch with a giveaway of 250,000 keyboards at November's Comdex/Fall, effectively giving away a keyboard to every attendee.
In other news
Internet ad management company Engage Technologies went public last week with the sale of 6 million shares of stock. The initial public offering was priced at $15 a share. The stock traded late in the week at about $36, giving Engage a stock market capitalization of approximately $1.7 billion. Engage, with revenue of $9 million in the nine months ended April 30, now is 82% owned by CMGI, an Andover, Mass., Internet holding company. . . . Ingredients.com, a site that sells bath and beauty products, today closes a $4.5 million round of financing from Scripps Ventures and Primus Venture Partners. Ingredi-ents.com will use the money for marketing, product development, technology and staffing. The site also named its executive team: Ingredients.com co-founders Katherine Legatos, formerly director of development and consumer public relations for women's site iVillage.com, and Amy Ryberg, formerly head of production at iVillage.com, will be co-CEOs. . . . Online game show site Uproar promoted Chris Hassett to president-chief operating officer. He succeeds David Becker, now in the new post of vice chairman. Uproar purchased game site PrizePoint, founded by Mr. Hassett, earlier this year for approximately $40 million in stock. Before PrizePoint, Mr. Hassett was president-CEO of push network PointCast. . . . Dash.com, which makes a downloadable shopping application, inked a marketing agreement with Affinity Partners International, a business development company. Affinity picked Dash.com as its e-commerce service through which to market existing affinity relationships. Using the downloadable Dash.com shopping tool, members of non-profit organizations, alumnae/alumni associations and other groups can earn personal discounts for online purchases, as well as royalties for their affinity