Rite Aid name choices drop clues about strategy
Rite Aid Corp. has recently registered pillwarehouse.com and 11 similar names, such as pills-warehouse.com, suggesting a direction in Rite Aid's expected move to develop a Web store.
The drugstore chain recently named a VP-Internet technology as it lays the groundwork for its expansion to the Web.
Competition to sell ad remnants heats up
AdOutlet.com, an online, real-time marketplace for Web publishers and media buyers, launches today. Through AdOutlet.com, remnant ad space can be purchased at discounted prices set by Web site publishers. AdOutlet.com will serve ads for media buyers using serving and tracking technology from NetGravity.
AdOutlet.com faces tough competition from Adauction.com, which has been auctioning Internet ad inventory for more than a year, and recently began auctioning print ads, with plans for broadcast spots. AdOutlet also has plans to sell broadcast and print ads.
Avenue A refers clients via Creative Partner
Avenue A, a Seattle-based online media-buying and tracking company, today introduces the Creative Partner Program, which matches Avenue A's clients with advertising creative and Web site design shops. Partners include 360 Banners, Atlanta; Renegade Marketing Group, New York; and Eyescream, Portland, Ore.
Avenue A (www.avenuea.com), whose clients include Eddie Bauer Inc., Gateway, ProFlowers, RealNetworks and CitySearch, created the program for clients that