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Bank One, Chicago, and its First USA credit-card branch, Wilmington, Delaware, are set to launch an ambitious Internet bank under a new brand. Bank One is doing final computer-systems tests before launching the venture. The move is intended to give Bank One a national Web-based financial-services offering distinct from Bank One's bricks-and-mortar operation in the Midwest. The bank's products and services are expected to be broader than those of Web bank rivals, such as Telebank, which is being acquired by eTrade. First USA already has a strong Web presence; the Internet Advertising Bureau last week named it Marketer of the Year.

Rite Aid name choices drop clues about strategy

Rite Aid Corp. has recently registered pillwarehouse.com and 11 similar names, such as pills-warehouse.com, suggesting a direction in Rite Aid's expected move to develop a Web store.

The drugstore chain recently named a VP-Internet technology as it lays the groundwork for its expansion to the Web.

Competition to sell ad remnants heats up

AdOutlet.com, an online, real-time marketplace for Web publishers and media buyers, launches today. Through AdOutlet.com, remnant ad space can be purchased at discounted prices set by Web site publishers. AdOutlet.com will serve ads for media buyers using serving and tracking technology from NetGravity.

AdOutlet.com faces tough competition from Adauction.com, which has been auctioning Internet ad inventory for more than a year, and recently began auctioning print ads, with plans for broadcast spots. AdOutlet also has plans to sell broadcast and print ads.

Avenue A refers clients via Creative Partner

Avenue A, a Seattle-based online media-buying and tracking company, today introduces the Creative Partner Program, which matches Avenue A's clients with advertising creative and Web site design shops. Partners include 360 Banners, Atlanta; Renegade Marketing Group, New York; and Eyescream, Portland, Ore.

Avenue A (www.avenuea.com), whose clients include Eddie Bauer Inc., Gateway, ProFlowers, RealNetworks and CitySearch, created the program for clients that

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