Novartis consolidates at CIA Medianetwork
[london] Novartis Consumer Health consolidated $60 million in spending at CIA Medianetwork. The work involves media for Novartis' Self-Medication Division across Europe, the Middle East and Africa. CIA pitched for the over-the-counter drug business against incumbent Optimum Media Direction, the media specialist for Omnicom Group agencies BBDO Worldwide, DDB Needham Worldwide and TBWA Worldwide. The other incumbent -- Mediacom, the media arm of Grey Advertising -- said it declined to pitch because of an account conflict with SmithKline Beecham. CIA has worked with Novartis in the U.K. and Switzerland for several years and was also recently appointed in Russia. Since the launch of Novartis' corporate account in 1997, CIA has held the business on a global basis.
Castro, Clinton, cigars inspire Canadian paper
[toronto] Cigars and world leaders inspire BBDO Canada's first campaign for the Globe & Mail. A half-page ad touting the newspaper's new "Century of the Millennium" coverage shows separate pictures of cigar-smoking Cuban leader Fidel Castro and former White House intern Monica Lewinsky. The headline: "Certain cigars remain illegal in the U.S," a reference to banned Cuban cigars and the cigar reportedly used in sex play between Ms. Lewinsky and U.S. President Bill Clinton. "We knew we were being a little bit controversial and we hoped amusing, as opposed to offensive in any way," said Darcia Joseph, VP-marketing at Canada's No. 1 national newspaper.
Nokia sponsors CNNI's `Voices of the Millennium'
[helsinki] Nokia reached a deal with CNN International to sponsor the news channel's "Voices of the Millennium," a yearlong series of programs that launched last week. The agreement -- the first deal of its type for the Finnish mobile phone marketer on CNN -- includes sponsorship credits and 30-second ad spots. The sponsorship airs on CNNI's Africa, Asia-Pacific, Europe and Middle East feeds, reaching a total audience of more than 125 million households across these regions. "Voices of the Millennium" is CNNI's first millennium programming to launch in 1999.
Veggie fast-feeder plans int'l expansion
[stockholm] Vegetarian fast-food chain Meaning Green plans to expand into North America, Belgium, France, Germany, Italy and the U.K. Meaning Green will spend $125 million over five years to finance international expansion; it now has more than 100 restaurants in Sweden. The concept of Meaning Green, which was launched in October, is to serve vegetarian food with a menu drawn from Indian, Swedish and Thai culinary traditions. The company plans to gain a listing on the Stockholm Stock Exchange next November.
BBC World to create in-house Euro sales setup
[london] BBC World will create its own sales operation across Europe, in line with the global strategy of taking direct control of all areas of its business. Ad sales and sponsorship previously were handled under contract by IP Network-TSMS. Jonathan Howlett, director of airtime sales, and a team of account directors here will take direct control of the European business. Mr. Howlett said additional appointments will be made. BBC World, the British Broadcasting Corp.'s 24-hour international news and information TV channel, is available in nearly 60 million homes in 187 territories.
Hachette joins forces with Japanese publisher
[tokyo] French publishing giant Hachette Filipacchi and Japanese publisher Fujin-Gaho Sha have struck a deal that will enable them to share publishing networks and jointly advance projects in the Asia-Pacific. The agreement also could involve purchases of each other's stock. It's unusual for a Japanese publisher to join hands with a foreign publishing house, and Hachette expects to use this deal to further its recent efforts to make inroads in the Japanese market. Hachette currently publishes Japanese-language versions of Elle, Elle Deco and Premiere.
Hong Kong taps N.Y. agency to boost tourism
[hong kong] Hong Kong Tourist Association appointed Irma S. Mann Strategic Marketing, New York, to its $4 million U.S. integrated marketing effort. ISM will work with agency of record BBDO Worldwide here to coordinate the effort to entice U.S. vacationers to visit Hong Kong.
Chinese to place ads on video compact discs
[beijing] Ads will be inserted on video compact discs in an effort to help reduce the cost of the discs in China, said Wu Lixin, an official with Beijing Hongyunren Advertising Co., which is organizing the venture. The 2-minute ads dropped into discs containing movies, karaoke or cartoons are expected to reduce the price to $1.80 from $2.80. Because of current high prices, many people buy