Muriel Siebert & Co., a discount brokerage company, is seeking a New York-based direct response agency with discount brokerage and direct response TV expertise. Advertising was previously handled in-house. Westport Consulting Group, Westport, Conn., is handling the review.
Coupon use online is growing, according to a survey conducted by NPD Group, a syndicated research company based in Port Washington, N.Y. NPD said 31% of participants said they obtain coupons online, while 23% reported using coupons retrieved from the Web. And among those who are aware of online coupons, 87% plan to use them in the future. The study was conducted with 2,673 individuals