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Most Popular is reviewing agencies for its estimated seven-figure account currently unassigned, according to Melvin Fallis, VP-sales and marketing. The Tribune Interactive's Internet site aims to increase penetration into African-American homes by offering a multimedia platform. It recently published 1999 Guide to Black College Football, first in a series of specialty titles. Guide advertisers include Carson Product Co.; Coca-Cola Co., State Farm Insurance Co. and U.S. Marine Corps.

Campaign breaks for

'TV Guide en Espanol'

TV Guide en Espanol breaks a TV, radio and outdoor campaign to support the Oct. 25 launch of its 16-page Spanish-language insert to be distributed in the top 15 Hispanic DMAs, according to Chiqui Cartegena, newly named executive editor. Ms. Cartegena describes the campaign's creative as "funky and youthful." Equipo Creative, New York, handles the campaign.

Essence of Life

bottled water bows

Essence of Life, a new bottled water brand from Pump City Beverages, will be launched with a print campaign after Jan. 1 via the Quantum Group Advertising, New York. The first ads will appear in Paper and the Source Sports; cable spots are expected to follow on BET Network.

Zubi snags big

Mars account

Mars Inc. selected Zubi Advertising Services, Coral Gables, Fla., to handle its

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