CME is $20 mil winner in Borden consolidation
Borden Foods Corp., Columbus, Ohio, consolidated its estimated $15 million to $20 million Borden Foods creative account at Campbell Mithun Esty, Minneapolis. Bozell Worldwide, New York, lost Classico pasta sauces. Grey Advertising, which had Borden's soups and bouillons, resigned in midreview. CME previously handled Borden's U.S. pasta business.
Contact lens marketer narrows review
Contact lens marketer 1-800-Contacts, Draper, Utah, narrowed the search for an agency to handle its $18 million branding account to DDB Needham Worldwide and D'Arcy Masius Benton & Bowles, both Los Angeles; Saatchi & Saatchi and Foote, Cone & Belding, both San Francisco; Gotham and Kirshenbaum Bond & Partners, both New York; and Rubin Postaer & Associates, Santa Monica, Calif. Select Resources International, West Hollywood, is the consultant. The advertising previously was handled in-house.
SunAmerica thins field in $10 mil review
SunAmerica, Los Angeles, a financial services company about to be acquired by American International Group, narrowed the review for its estimated $10 million account to incumbent Asher & Partners, Los Angeles, as well as Ammirati Puris Lintas, New York; Deutsch, Marina del Rey, Calif.; Foote, Cone & Belding and Goodby, Silverstein & Partners, both San Francisco; Saatchi & Saatchi, Torrance; Wieden & Kennedy, Portland, Ore.; and one undisclosed New York agency.
Mott's shifts $9 mil acc't to Griffin Bacal
Cadbury Schweppes' Mott's unit, Stamford, Conn., awarded its $9 million account without a review to Griffin Bacal, New York. The shift ended Mott's six-year relationship with J. Walter Thompson USA. Griffin Bacal has done project work for Mott's, with a kid-oriented commercial backing the marketer's tie-in to Nickelodeon's "The Rugrats Movie." JWT cited undisclosed conflict issues for the split.
IHOP account review down to 4 agencies
International House of Pancakes, Glendale, Calif., pared its review to Butler, Shine & Stern, Sausalito; Ground Zero, Santa Monica; Kirshenbaum Bond & Partners, San Francisco; and one undisclosed agency. The review for the creative-only account is being handled by Select Resources International, West Hollywood. Bozell Worldwide, Costa Mesa, previously handled.
Church & Dwight enlists Warwick
Church & Dwight Co., Princeton, N.J., tapped Warwick Baker O'Neill, New York, as a creative resource. Warwick will work closely with in-house agency Church & Dwight Advertising. The marketer of Arm & Hammer brought its creative in-house earlier this year after parting with Partners & Shevack/Wolf. R.J. Palmer Inc. handles media.
Comerica buys naming rights to Tigers ballpark
Comerica inked a $66 million, 30-year naming rights deal for the new stadium for Major League Baseball's Detroit Tigers. Comerica Park will open in 2000.
Beef industry cooks up $25 mil campaign
The National Cattleman's Beef Association will spend $25 million starting in January on an integrated marketing campaign. Leo Burnett USA, Chicago, is creating a $10 million network TV, cable and print campaign breaking Jan. 18 that revives the "Beef. It's what's for dinner" theme. Ads will focus on the concept of preparing a beef dinner in 10 minutes.
Discover introduces platinum card
Discover Financial Services has started offering a platinum card. Network and cable ads from DDB Needham Worldwide, Chicago, broke Dec. 30; print starts in March. The tag will be "Expect more." Discover will devote most of its first-half ad efforts to the platinum card.
FDA approves Colgate's extension for Total
Colgate-Palmolive Co. received Food & Drug Administration approval to market a line extension of Total toothpaste called Fresh Stripe. The extension will offer extra breath freshening ability and is already available in 58 countries. Y&R Advertising, New York, handles Total.
Calif. court OKs Miller Super Bowl promotion
Miller Brewing Co. can go ahead with its Super Bowl sweepstakes in California, following a ruling by the state's 2d District Court of Appeals, Los Angeles. The Los Angeles Superior Court earlier last month issued a restraining order that suspended the national Lite sweepstakes in California. That court agreed with the California Department of Alcohol Beverage Control that the sweepstakes violated state rules governing promotions tied to alcoholic beverages. Miller contended the regulator was acting arbitrarily.
Chase, AmEx settle suit; promotion proceeds
Chase Manhattan Corp. proceeded with a direct mail promotion last week after settling a false-advertising suit brought by American Express Co. AmEx sued to block the promotion on Dec. 22 after Chase, which offers MasterCard and Visa cards, ran ads touting its award from J.D. Power & Associates for platinum credit card customer satisfaction; similar information was to run in the direct mail. AmEx said the ads didn't spell out that the survey included only credit cards, not charge cards. The two companies settled amicably, an AmEx spokeswoman