Iomega executive looks to Web ventures
Veteran marketing guru Jim Taylor is stepping down as chief marketing officer of Zip drive marketer Iomega Corp. and taking the part-time role of "executive for the brand," freeing up time to work on Internet ventures. Mr. Taylor is consulting on e-commerce with Organic, San Francisco, and on the board of music-download start-up MP3TV, Los Angeles.
DoubleClick to offer sites digital currency
Ad network DoubleClick signed an agreement with Beenz.com, New York, to offer Beenz online currency to its U.S. Web sites. In addition, Beenz.com will promote its product in ads across DoubleClick Network sites. Consumers earn electronic credits for visiting a particular Web page or filling out a questionnaire, then redeem them for items such as merchandise, discounts or upgrades.
GoTo.com syndicates search with 24/7 Media
GoTo.com, which sells its search listings, today partners with 24/7 Media to launch a Search Syndication Network, which is a way for sites to add GoTo.com search functions for free. Sites can earn additional revenue through the search services, depending on how many users access the service.
Two new kid-geared sites go live
Webmonkey, a Web developer site, today spins off Webmonkey Kids (www.web
monkey.com/kids) to teach kids 6 to 12 how to design sites. Initial advertisers on Webmonkey Kids, part of Lycos Network, are GameDealer.com and KidFlix.com.
New York-based start-up Alfy (www.alfy.com) goes live today. The site, for kids age 3 to 10, hopes to make money through online advertising, merchandising and e-commerce. It plans to spend $2 million in offline and online ads, and is in the final stages of picking interactive and traditional agencies.
Robyn Kerner, Alfy VP-marketing, formerly was associate VP-marketing at Jim