International Data Group has signed an approximately $500,000 Web contract with Digital Equipment Corp. covering 14 countries over nine months, the tech media power's biggest and longest Web ad deal to date. IDG negotiated the agreement with Digital and DDB Needham Worldwide, New York.
Laurie Morgan, publisher of IDG.net (www.idg.net), said Digital will get discounts available to advertisers that buy more than four sites for three months or longer. The deal allows Digital to plan its Web media buy, get more consistent reporting and see where its buy stands by logging into IDG's site, she said.
AOL teams with CMP, talks with ZD
CMP Media's CMPnet (www.cmpnet.com) will get premier anchor position on America Online's revamped Computing Channel under a one-year deal being announced today. CMPnet VP Mitchell York said the agreement, part of CMP's plan to expand distribution of branded content, will give AOL users custom content and access to CMPnet sites. CMP's content on AOL will carry ads, with CMP and AOL sharing revenue. Ziff-Davis is discussing a similar deal with AOL.
Yahoo! kicks off holiday e-commerce blitz
Yahoo! launched its biggest promotional effort to date Nov. 27, with the Yahoo! Holiday Extravaganza, which runs through Dec. 18. Luring customers with an online sweepstakes, the promotion bundles 12 e-commerce sponsors, including J. Crew Group, Clinique Laboratories, DeBeers Consolidated Mines and FTD/Florists' Transworld Delivery Assn., into three holiday categories advertised in banner ads on Yahoo!'s front page (www.yahoo.com).
In addition, on Dec. 2, the Netscape Guide by Yahoo! will kick off the Netscape Holiday Guide Promotion with Z Auction, Beneficial Bank and Prodigy as sponsors.
In related news, Yahoo! today relaunches Yahoo! Scoreboard as Yahoo! Sports (http://sports.yahoo.com). The beefed-up site has original content from The Sporting News.
Excite adopts shopping agent
Excite introduced the Excite Shopping Search on its Shopping Channel last week, using software by Jango to enable users to search for specific products on the site. The Shopping Search can pull up purchase forms, product reviews, availability, prices and other information about the selected product.
Excite said also that it has the go-ahead to buy Netbot, an acquisition announced in October. Netbot can search more than 100 shopping sites for specific items.
In other news
Excite will integrate GTE's SuperPages telephone directory into its Excite and WebCrawler services. . . . LinkExchange ad network has opened two new ad sales