Two established Palo Alto, Calif., startups in the Web ad banner management business,
Focalink Communications and ClickOver, have announced plans to merge. The merger reflects a trend for companies to provide all-in-one ad management services for publishers, advertisers and agencies.
ClickOver's recently appointed president and CEO, Scott Kauffman, former VP of online services at CompuServe, will head the new company, which has yet to be named. Ron Kovas, president and CEO of Focalink, will become the new venture's exec VP-business development.
BarnesandNoble.com spreads cheer
BarnesandNoble.com will increase discounts this holiday season on the Web, as well as offer gift wrapping and reductions in shipping costs. Details of the online effort, which will include online advertising on search engines, will be announced this week.
Viaweb releases revenue-sharing tools
E-commerce software company Viaweb (www.viaweb.com) today introduces Viaweb Store 4.0, which it calls the first online transaction software to support revenue sharing. Marketers' sites using the original Viaweb Store software include Tweeds, Rolling Stone and Dean & DeLuca.
In other news
Ad management company MatchLogic and auditor ABC Interactive are partnering on a new auditing package using MatchLogic's TrueCount Digital Measurement System. ABC Interactive, a division of the Audit Bureau of Circulations, will offer ad networks and Web sites an optional auditing service with features from TrueCount, the first system that counts and reports on page impressions and ad impressions recalled from cache systems on proxy servers. . . . Internet-based auction site FairMarket (www.fairmarket.com) has signed a deal with CMPnet (www.cmpnet.com) to combine its business-to-business auction resources with CMPnet's technology news. . . . Apple Computer (www.apple.com) revealed its plans last week to sell Macintoshes on the Web, allowing buyers to custom configure machines. . . . Search engine Lycos kicked off the Lycos Shopping Network (www.lycos.com/commerce/shopnet) last week. In addition to a cast of more than 300 online retailers, the site includes an area called BizRate, where