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MRI adds new director, research services

Mediamark Research Inc. has hired Jack Serpa as director of marketing to oversee a major expansion of online research with new applications for advertisers, media buyers and Web publishers. Mr. Serpa had been the founder and president of research company NorthStar Interactive.

Yahoo! Travel Web site launches

Today Yahoo! Travel goes live (http://travel.yahoo.com), a collaboration between Yahoo! and Sabre Group's Travelocity, which is handling online hotel, air and rental car bookings. Guidebook publisher Lonely Planet will provide maps and other editorial content,while travel site Preview Travel will supply air fare information to the travel site.

I/PRO to acquire NetCount technology

Web measurement and auditing company Internet Profiles Corp., San Francisco, said it plans to acquire the technology of its competitor, NetCount, Los Angeles.

AOL signs $16 mil deal with JFAX

AOL Networks, the Internet division of America Online closed a three-year agreement with JFAX.com late last week. JFAX Communications, a messaging service, will pay AOL $16 million to be the exclusive provider of fax and voice mail through users' AOL e-mail accounts.

The service costs $12.50 a month for up to 200 messages, in addition to an initial startup cost. AOL*Networks also has an option to buy a 15% stake in JFAX.

Infoseek books deal with Borders.com

Infoseek Corp. (www.info seek.com) signed a deal with Borders.com, appointing it exclusive bookseller and provider of book-related content on the search engine. Separately, BarnesandNoble.com struck a deal to be the premier bookseller in Virtual Emporium's online shopping community (www. virtualemporium.com).

NBC and InterVu finalize partnership

NBC named InterVu its exclusive Web streaming technology partner, enabling the InterVu Network to provide all streaming audio/video services for NBC entertainment sites. In addition, NBC is creating a new video service on NBC.com (www.nbc.com) with original Internet shows, and has taken a 10% equity stake in InterVu.

TV*Guide Online and Yahoo! kick off chat site

TV Guide Online and Yahoo! today announce that they are launching a c0-branded chat area (http://chat.yahoo.com). The site will feature chats with popular TV, music, sports and movie celebrities.

Think New Ideas buys Boston shop

Think New Ideas (www. thinkinc.com) is acquiring BBG New Media, Boston, the largest new media agency in Boston. BBG's clients include AT&T, Braun, Kraft General Foods, the Gillette Co., Sony Electronics and Polaroid.

In other news

Gateway 2000 is getting into the Internet service provider business. Starting Nov. 10, consumers who order Gateway PCs will receive machines with software pre-installed to access the Internet via gateway.net. The service costs $12.95 a month for 30 hours of access. . . . Internet music network SonicNet launched Streamland, which will distribute full-length music videos on demand. Sponsored by Levi Strauss & Co., Streamland (www.streamland.com) begins service Nov. 15.

Correction

In "Risky business: Selling Web porn ads stirs debate" (AA, Nov. 3), the article should have stated that eyescream interactive, a Portland, Ore., media agency, is familiar with a source that sells pornography advertising. eyescream does not represent porn companies.

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