to the Web for ads
Free e-mail provider Juno Online Services will begin offering true banner ads by linking users to advertisers' Web sites, Juno President Charles Ardai told a crowd at the IntelliQuest Brand Tech Forum in San Francisco last week. Mr. Ardai said the ad-link service, which hasn't been officially announced, could begin in December or January.
Microsoft's IE 4.0 draws multiple partners
Numerous alliances came with the release of Microsoft Internet Explorer 4.0 last week. To name a few, AOL Studios is supplying content from its entertainment areas Thrive, Hecklers Online and Extreme Fans for IE's Active Channels. Prodigy Services Corp. is an access partner; Infoseek Corp. is launching the Infoseek Companion, a search engine designed for the new browser; and NBC is launching NBC Daily, which will feature content from NBC.com.
Motrin sole sponsor on World Series site
Johnson & Johnson struck a deal with Microsoft Corp. last week for its Motrin brand to be the exclusive sponsor on MSNBC's official World Series baseball site (www.mlbworldseries.
com). The deal involves "sponsored by" branding on the front page, transition ads in front of the AL News and NL News sections, banners and an integrated Motrin ad page linked from the banners. Motrin does not have its own Web site.
Research groups, AOL
team for online surveys
ASI Market Research, Custom Research, M/A/R/C Research and Roper Starch Worldwide will conduct consumer online surveys on AOL under a deal struck last week with Digital Marketing Services, which is partly owned by America Online.
The alliance expands DMS's existing AOL feature in which users can participate in surveys.