Infoseek Corp. today launches Ultramatch, an online ad targeting service that allows advertisers to target users online. Infoseek, which has licensed the technology from the Aptex division of HNC Software, is offering a service called Clickseek, which evaluates where users are clicking and then serves specific ads based on click patterns.
A second service, Eyeseek, will be available by this fall and will help advertisers to target ads to individuals in specific behavior groups, such as entertainment seekers, business seekers, etc. Agencies including Western International Media, Poppe Tyson, Modem Media, Anderson & Lembke and Four Points Digital are using the service. Infoseek currently charges $55 per thousand impressions.
Infoseek also today launches a print campaign to promote the service online and in several trade publications.
NetGravity under fire for proposal
Ad management software company NetGravity spent much of last week mollifying angry competitors after it issued a press release touting a standard ad reporting system it had developed (AA, May 19). NetGravity claimed the standard was "strongly endorsed" by the Internet Advertising Technology Council, a group representing ad management and technology companies.
IATC members contend that the standard was still in the proposal stage, without IATC's official approval yet, and that NetGravity's release ignored the input of other IATC members in drafting the proposal. Said NetGravity Marketing Director Ann Burgraff: "We're not saying it's going to be called a NetGravity standard. . . . We're just saying, hey, we proposed it."
Netscape, Microsoft add push content
Netscape Communications Corp. said Marimba's 100-plus channel partners will be featured on a Netcaster feature called Netscape Channel Finder. Additionally, Charles Schwab & Co., Excite, Knight-Ridder and Mapquest are among the newest content providers to support Netcaster. Netscape will release the commercial version this week. Microsoft Corp. also has added content partners including Variety, The Wall Street Journal Interactive Edition, Individual Inc.'s Newspage, Dun & Bradstreet Online and others to create Active Channels for Internet Explorer.
Dennis Publishing is ending production of its Blender music and entertainment CD-ROM and moving it to the Web at www.blender.com. . . . The New York Times Online has tapped Barnes & Noble as its exclusive bookseller on the Web. . . . Microsoft Corp. launched its second Sidewalk guide, in New York. An ad campaign via Wieden & Kennedy, Portland, Ore., breaks next month. . . . Interactive Imaginations named Julius Litman its senior VP-new business development and Geoff Judge as exec VP-marketing and sales. . . . .Intuit launched an interactive edition of BankNOW, its online banking program. Consumers can download the software from either Intuit's Quicken Financial Network Web site