WPP's MindShare to open in Russia
[moscow] WPP's MindShare will set up in Russia next year following the merger of the local media arms of J. Walter Thompson Co. and Ogilvy & Mather Worldwide. MindShare expects to open with billings of $20 million.
Car-related accounts travel in Europe
More than $100 million in car-related advertising did some traveling in Europe last week:
* Volkswagen moved its estimated $125 million U.K. media buying account to MediaCom-TMB, London, an independent unit of Grey Advertising. The appointment was a major blow for the incumbent, Carat-affiliated BBJ Media Services. Carat already has lost VW business to MediaCom in several other European markets this year.
* Rover tapped WCRS, London, to handle an estimated $30 million in advertising to launch the Rover 25 and Rover 45 marques in Europe, industry insiders said. Officials from Rover U.K. and WCRS refused to comment. The assignment is separate from an ongoing $110 million review of Rover's global account.
* Continental Tyres named Ammirati Puris Lintas, Hamburg, its lead agency in Europe. Ammirati's first task will be to develop a campaign to launch Continental across 17 European countries.
* McCann-Erickson Worldwide's 40-year hold on Goodyear Tire & Rubber Co.'s European creative business ended with the appointment of Leagas Delaney Partnership, London. McCann's Universal McCann kept media planning and buying, beating out Carat and CIA Medianetwork. The review initially also included Wieden & Kennedy and Springer & Jacoby, but was narrowed to Leagas Delaney and McCann in July. Said Bruce Haines, Leagas Delaney Group CEO: The win "demonstrates our capabilities across Europe by utilizing the expertise of our new offices in Duesseldorf, Paris and Rome." Advertising will be handled mainly