Michelin's $60 mil in Euro
work stays at TBWA
Michelin will retain the TBWA Worldwide network on its $60 million European budget, following a pitch against Publicis and DDB Needham Worldwide. The Paris-based offices of each network battled for the business.
Car renter Dollar shifts
$20 mil acc't to Barkley
Dollar Rent A Car Systems moved its $20 million-plus account to Barkley Evergreen & Partners, Kansas City, Mo., without a review. The agency will handle advertising, Internet marketing, public relations, direct and database marketing. Fred Fleischer, VP-marketing at Dollar, said Barkley was chosen for its "ability to achieve measurable results for national brands." Incumbent Earle Palmer Brown, Philadelphia, had used comedian-actor Chevy Chase for several years as a bumbling rental car customer.
DeVito/Verdi, New York, dropped out of the $50 million review for the National Enquirer and Star. In a statement, the agency said it "needs to service current and increased workloads from existing clients and two new clients that will be announced shortly." The remaining contenders include Arnell Group, DiNoto/Lee, Cliff Freeman & Partners and Mezzina/Brown.
Keds looks closer to
home with $11 mil acc't
Keds Corp. ended its two-year relationship with Foote, Cone & Belding, San Francisco, and has begun a review of its $11 million account. The sneaker company cited size and distance as its reasons, and added it's looking for a small to midsize shop closer to its Lexington, Mass., headquarters. The search is being carried out in-house.
'WSJ' breaks $15 mil
The Wall Street Journal on April 15 broke a $15 million ad campaign, its first consumer effort in nine years. The outdoor ads from Goodby, Silverstein & Partners, San Francisco, carry the tagline "Adventures in capitalism." It replaces the paper's 1990 theme: "Daily diary of the American dream." The new tag plays off the idea that the line between business and personal life is now blurred, and that business life, just like the personal front, is an adventure, said Celia Currin, director of marketing communications. For now, the campaign will be primarily outdoor, concentrated in Atlanta, Boston, Chicago, Los Angeles, New York and San Francisco. TV spots, still being developed, will air in early summer.
sizzle at Burger King
Burger King Corp. unveiled plans to update its restaurants, cooking system and customer service methods. The nation's no. 2 burger chain also introduced a new logo that plays off its 30-year-old hamburger bun motif. At its annual franchisee meeting, the fast-feeder also inked a 10-year deal with Coca-Cola Co. and Dr Pepper/Seven Up renewing the beverage companies' exclusive pouring rights in its restaurants. Pepsi-Cola Co. had made a bid for the plum contract. Advertising won't be immediately effected by the restaurant changes, James Watkins, senior VP-marketing, told Advertising Age. However, once the new initiatives, such as speedier drive-through service, are in place, they will likely be touted in advertising. Burger King ads now focus on food and price promotions. The chain's relationship with Ammirati Puris Lintas, New York, remains firm, Mr. Watkins stressed. Burger King's redesign plans come as archrival McDonald's Corp. rolls out a new cooking system to its 12,500 U.S. outlets.
Amazon.com to buy
auction Web site
Online retailer Amazon.com agreed to buy LiveBid.com, Seattle, a site that specializes in live, event-based auctions letting online bidders compete with bidders at an auction site.
True North's Peebler
named chairman emeritus
True North Communications named Charles Peebler Jr. chairman emeritus of the Chicago-based agency holding company. He will move to that post from president of True North and chairman-CEO of its Diversified Cos. group. Mr. Peebler was said to have lobbied for the True North chairman-CEO post, which last month went to David Bell, then CEO of True North's Bozell Worldwide, New York. Mr. Peebler's new role will have him working with certain key clients and developing new business. At True North Diversified Cos., Harris Diamond becomes chairman, while remaining chairman-CEO of BSMG Worldwide. Valentine Zammit rises to president-CEO from chief operating officer.
DDB Needham leads field
of '99 Effie winners
The New York chapter of the American Marketing Association picked 48 agencies to receive 1999 Effie awards for advertising effectiveness. Major winners include DDB Needham Worldwide, with 12 Effies; BBDO Worldwide and Y&R Advertising, with seven each; Fallon McElligott, with six; McCann-Erickson Worldwide, with five; Carmichael Lynch, with four; and D'Arcy Masius Benton & Bowles, Saatchi & Saatchi and J. Walter Thompson USA, with three each. The awarding of gold, silver and bronze Effies, plus the Grand Effie, will take place June 10 in New