CNET, which runs a network of tech sites, last year hired Saatchi & Saatchi, San Francisco, to handle what was originally hailed as a $30 million account for Snap, the portal jointly owned by CNET and NBC. Saatchi broke a TV campaign for Snap last fall. Snap then broke new TV*spots in April, created in-house to save costs.
NBC inks 2-year deal with Webstakes for promos
NBC selected online promotions and sweepstakes company Webstakes.com to be its exclusive provider of online promotions.
In the two-year deal, Webstakes.com will create interactive promotions for NBC.com and NBC Interactive Neighborhood, and integrate NBC's TV and Web promotions. In exchange, Webstakes.com will receive prime-time advertising on NBC and its Web properties. NBC is a minority investor in Webstakes.com, which is in a quiet period prior to an initial public offering of stock.
Webstakes.com is conducting an agency search for a $10 million offline ad campaign launching in the fall. Heater Advertising, Boston, is one of three finalists. A separate online agency search will take place shortly.
Barnes & Noble tapping Web to boost retail stores
Barnes & Noble met recently with Vicinity, a Palo Alto, Calif., software start-up, to discuss ways to promote its retail locations via the Web. Barnes & Noble signed up to use Vicinity's Business Finder software, which allows consumers to search online for products and the nearest store.
Eric Winkler, VP-marketing at Vicinity, also said Barnes & Noble toyed with the idea of having consumers pick up online purchases at retail stores. For tax reasons, Barnes & Noble has kept its offline stores separate from barnesandnoble.com, a public company backed by Barnes & Noble and Bertelsmann.
Teen community Bolt breaks 1st campaign
Online teen community Bolt.com, New York, breaks its first promotional, event marketing and public relations campaign July 5. Triple Dot, Boston, developed the more than $1 million campaign, an integrated effort featured on Bolt.com and